Experiential MarketingFrom the Web to Live and Back Again

Inbound Marketing Summit – Boston

October 6, 2010

@TheTimHayden

Photo: Alpharooms.com

EXPERIENTIAL

guerilla

sampling

tradeshows

retail

outdoor

mobile

social

tours

stunts

*Source: Keller-Fay Group*Source: Keller-Fay Group*Keller-Fay Group 2009

93% of Word-of-Mouth takes place

OFFLINE!*

*Keller-Fay Group 2010 Image: David Orr

Engagement

Awareness

But Still…Forrester: 1 out of every 4 Americans under 44 uses a

smartphone

Mobile Websites

Think “Disposable”Mobile Apps

Meet them THERE

http://Ez.com/imsfun

THANK YOU

Tim Haydentim@blueclover.com

@TheTimHayden512.750.4066