Post on 24-Jun-2020
transcript
FacebookAdvertising–BoostPostsBoostingisoneofseveraltypesofplacementsFacebookadvertisingoffers.Theobjectiveofboostingistogetyourpostinfrontofmoreusers.Theboostdoesnotguaranteeincreasedengagement(clicks,likes,comments,shares)nordoesFacebookguaranteeyourentirebudgetwillbespent.Ifthepostyouaretryingtoboostdoesnotinterestusers,Facebookwillstopdistributiononitandyourbudgetwillgounused.Forthisreason,boostingpoststhathavealreadyprovensuccessfulisabestpracticeinsocialadvertising.
Beforesharingapostyouintendtoboost,reviewyourgraphicandifitcontainsmorethan20%text,beawarethatFacebookmaynotapproveit.Upuntilrecently,Facebooktookastaunchstandagainsttext-heavyadsto“providepeoplewithanenjoyableexperienceonFacebook.”IndustryoutletshavereportedFacebookistestingadswithmorethan20%textsoyoumayormaynotencounterthischallenge.Afterapostispublished,ifyoudecidetoboostchoosethe“BoostPost”option.
Youwillbetakentoapop-upwhereyoucansettheobjectiveandentertheparametersforyourboostedpost.Forthisadtype,choosebetweendrivingtraffictoawebsiteorincreasingengagement(whichiswhatwehavechosen):
Usetheleftsideto:
• Setanaudience.Youcantargetyourexistingfollowers,yourexistingfollowersandtheirfriends,targetedusers.Ifyouchoosetargetedusers,youcanrefineyouraudiencebygender,age,locationandinterests.Targetingusingeitheroftheexistingfollowersoptionsmayyieldthebestresults,astheseindividualsalreadyhaveanaffinityforyourbrand.
• Setabudgetandduration.Youcanselectfromthepre-designatedamountsinthedrop-downorclickinsidethebudgetboxtoenteryourown.Facebookadbuyscanbeveryeconomical–abudgetofafewdollarscanhelpincreasereach.You’llalsobeabletochoosehowlongyouwanttheadtorun.Ifyouchoosetorunitformorethanoneday,yourtotalbudgetwillbedividedequallybetweeneachday.
• Chooseapaymentmethod.IfyoudonotalreadyhaveanadaccountwithFacebook,youwillbepromptedtosetoneupwithacreditcard.Ifyouchoosetorunyouradformorethanoneday,Facebookmaybreakupyourpaymentintoseveralcharges.
Click“Boost”tosubmityouradtoFacebookforreview.Allowforuptotwobusinessdaysforapproval(howevermostadsareapprovedwithinhoursofsubmission.)
Shouldyouchoosetoaddmorebudgettoyourboost,simplyclickonthe“Boostedfor__”buttonbelowthepostonceit’sapproved:
ViewingResults
Aftertheboosthasrunitscourse,youcanviewtheresultsbyclickingthe“ViewResults”buttonbelowthepostorontheInsightstabforyourPage.
Withinresults,youwillbeabletoseehowmanypeoplesawyouradwithouttheboost(organic)aswellashowmanysawitasaresultoftheboost(paid.)Youwillalsofindadditionaldetailssuchashowmanypeopleengagedwiththepostandusingwhattypesofengagement.Thesearerecommendedguidelinesforboostingapost.ForadditionalinformationregardingFacebookAdvertisingincludingotheradobjectives,instructionsandresources,visit:https://www.facebook.com/business/products/ads