Date post: | 04-Nov-2014 |
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Education |
Upload: | jenn-mathews |
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Facebook Ads
…and how to make them work
Ad Layouts
Setting Up Your Ad
Click a “Create an Ad” link or go to facebook.com/ads/create
Fill Out The Form
You Can
Advertise a web page• “Suggest an Ad” pulls from your page content• Choose title, description, image from the page or edit yourself
Advertise something on Facebook• Page• Application• Event• Group
Note: can not edit title of ad when advertising something on Facebook
Targeting
Location• Everywhere• Country• State
Demographics• Age• Sex
Likes and Interests
Connections on Facebook• Are Connected To• Not Connected To• Friends are Connected To
Advanced Targeting
Birthday
Interested in• Men• Women
Relationship• Single• Engaged• Married
Languages
Education• College Grad• In College• High School
Workplaces
Campaign
Setup Individual CampaignsSchedule to run a few weeks maximum
Set Budget – Monitor conversion rates
Keep cost per conversion maximized
Bidding
Pay for Clicks (CPC - recommended)Maximum suggested bid
Pay for Impressions (CPM)
Ad Do’s
One Line Title
Speak to the Audience
Promotions
Spark Curiosity – details come when they click
Clear Call-to-Action
Switch ads out often
User Flow Ads – target internally then externally
Ad Don’ts
Repetitive
2 ads targeting same audience
No Targeting
Link to Website Homepage
Random picture
Bad Ads
Bad Ads
Bad Ads
Jenn MathewsSEOGoddess
Facebook.com/SEOGoddess Twitter.com/SEOGoddess