Insights for government communicators and others

These summaries show numerical benchmarks for Australian Government

brands and politicians on Facebook in Sep 2013

Collection dates

2, 9, 16, 23 and 30 Sep 2013

Fans Av of collected fans (likes) on each date

Engagement figure

Av weekly figure of people talking about a brand

Engagement rate

Engagement figure divided by number of fans

Share of engagement

% of industry conversation attributed to a brand

#1 Politics 20.9%

#8 Government4.43%

#1 TV shows 10 167 365 fans

#19 Government 1 240 671 fans

Most fans: Queensland Police Service

Most engaged with fans: Queensland Police Service

Top 3 Commonwealth brands: Australian ArmyInstitute of SportImmigration & Border

Protection

Top 3 government campaigns: Binge drinkingRespect and relationships Organ and tissue donations

Top government brands

Tony Abbott 253 829 fansLiberal Party 198 798Julia Gillard 179 646Labor Party 156 332Keven Rudd/Labor 124 047Greens 84 454Malcolm Turnbull 30 341Rudd for PM 13 047Christine Milne 8564Ed Husic MP 7283

10 Top Politicians

http://www.theonlinecircle.com/

bobcraw@webone.com.au

bobcraw

0401 063 387