Post on 31-Aug-2014
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FACEBOOK FOR BUSINESS
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DOES SOCIAL MEDIA MAKE YOU FEEL LIKE THIS?
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WHAT YOU ARE GOING TO LEARN TODAY
Why your business should be using Facebook
The 6 BEST Status Updates that Get Fans Talking
Facebook Trends
Facebook Ads How to Set up a Facebook Ad AND Target
the Right Audience Call to Action Buttons
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FACEBOOK VS. THE OTHER SOCIAL NETWORKS
Facebook 1.19 Billion+ total users
Twitter 500 million+ total users
Google Plus 500 million+ total users
LinkedIn 238 million total users
Instagram 130 million total users
Pint erest 70 million+ total users
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THE 6 BEST STATUS UPDATES THAT GET FANS
TALKING
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STATUS UPDATE #1 – GET PERSONAL• Share photos of employees
• Use video to introduce a webinar or teleclass
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STATUS UPDATE #2 – SUPPORT A CHARITY
Show your fans you care
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STATUS UPDATE #3 – BE AVAILABLE TO YOUR FANS – THROW A PARTY!
Have a Facebook Friday Party! Host Q&A Tuesday
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STATUS UPDATE #4 – LISTEN TO LEARN -ASK QUESTIONS• Ask questions to your fans and listen to their
feedback
• Post more than 1 image and ask them their favorite – VOTE!
1 21 2 3
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STATUS UPDATE #5 – PROVIDE INSPIRATION• Create quotes using your blog posts, books, etc.
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STATUS UPDATE #6 – GIVE VALUE & CLOSE WITH A CTA!
Ask for the engagement by creating strong Call to Action – LIKE THIS, COMMENT BELOW, WATCH THIS, INSTALL NOW
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FACEBOOK TRENDS
WHAT YOU NEED TO KNOW
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FACEBOOK IS BECOMING A SEARCH ENGINEGET YOUR PAGE UPDATED - STAT
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Graph Search
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FACEBOOK PAPER A new app that shows your newsfeed in a
storyboard format
https://www.facebook.com/paper
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WHAT’S TRENDING ON FACEBOOK?
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DONATE BUTTON FOR CHARITIES
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FACEBOOK ADS – TARGET THE RIGHT AUDIENCE
WITH ADS
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WHO SHOULD USE FACEBOOK ADS?
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CLICK CREATE AD
http://www.facebook.com/advertising
From the Ad Manager – Click Green Button
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#1 MOST EFFECTIVE AD TYPE – PAGE POST ENGAGEMENT AD - NEWSFEEDStep 1 – Choose Your Objective
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HOW TO TARGET YOUR AUDIENCE USING ADS
Step 2 – Create Your Ad – Choose Images & Ad Copy
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HOW TO TARGET YOUR AUDIENCE USING ADSStep 3 – Determine Your Target Audience
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HOW TO TARGET YOUR AUDIENCE USING ADSStep 4 – Micro-target based on interests
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HOW TO TARGET YOUR AUDIENCE USING ADSStep 5 – Choose Budget and Bidding Preference
Step 6 – Review the Ad and Place your Order!
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FACEBOOK CALL TO ACTION BUTTONS
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Contact InformationJen Smith
www.jensmithsocial.com
jen@jensmithsocial.com(512)922-1615
www.fb.com/JenSmithSocial@JenSmithSocial
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BONUS SECTION
FACEBOOK DEIGN, APPS & RESOURCES
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FIRST IMPRESSIONS MATTER
Profile Image
Cover Image
App Designs
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WHO’S DOING IT RIGHT?
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TIMELINE COVER IMAGE OPTIMIZATION Update your cover image once a month
This gives your fans the chance to see your business page
Use images that tell a story about your business Feature your products, showcase your
employees, etc. Include a link to your website/blog on your
cover image
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USE A PROFILE IMAGE THAT GETS NOTICED
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DESIGN APPS (AND THUMBNAILS) THAT MATCH YOUR BRAND
You can do this using ShortStack.comhttp://zfer.us/bLiQLWatch my YouTube video on how to get a free app!http://www.youtube.com/jensmithsocialvideo
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USE FACEBOOK APPS TO CUSTOMIZE YOUR PAGE
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INTEGRATE EMAIL MARKETING WITH FACEBOOK
Integrate your email sing up using a custom app software and link your email provider• Constant Contact• Aweber• MailChimp
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USE GRAPH SEARCH LEARN ABOUT YOUR AUDIENCE
Find out the interests of your fans. Type in search query: Favorite interests of people who like <your fan page name here>
Find out the interests of your competitor’s fans. Type in search query: Favorite interests of people who like <competitor’s fan page name here>
Find pages your fans like. Type in search query: Favorite pages of fans who like <your fan page name here>
Find out apps used by your fans. Type in search query: Apps used by fans of <your fan page name here>
Find out groups joined by your fans. Type in search query: Groups joined by fans of <your fan page name here>
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FACEBOOK RESOURCE LINKS
Facebook for Business https://www.facebook.com/business
Facebook Ads http://www.facebook.com/advertising
Graph Search https://www.facebook.com/about/graphsearch
ShortStack Apps (aff link) http://zfer.us/bLiQL
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RESOURCES: WHERE & HOW TO GET CONTENT Blogs, articles, web copy
Textbroker.com iWriter Contentdivas.com
Creative Content Fiverr
Great for cover images, ads Other creative content – holidays,
whiteboard video, etc. Graphic Design
Graphic River Quotes (these are great for sharing!)
www.behappy,me/generator Editing photos
Pixlr or PicMonkey
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Contact InformationJen Smith
www.jensmithsocial.com
jen@jensmithsocial.com(512)922-1615
www.fb.com/JenSmithSocial@JenSmithSocial