Welcome to the 3rd largest country in the world

Social media is 21st century word of mouth

And 25% of all online word of mouth is happening on Facebook

Facebook in US

• 74% of 16 to 34 year olds• 47% of 35 to 44 year olds• 41% of 45 to 54 year olds• 24% of 55 plus

• (9 million a/c in OZ)

• 1 in 4 of every webpage view on the internet is on a Facebook page

Personal Profile Vs Business Page

• Set up personal profile• Then create a business page– Allows multiple administrators– Provides analytics– Custom landing tabs– Updates to fans (like doing an email burst)– Create ads– Run contests

Things to keep in mind

• 90% of FB fans are lurkers• 1% actively participate• 9% occasionally participate• Biggest FB days – Tuesday & Wednesday• Next highest Sunday & Monday• Update content• Set up conversation