Date post: | 17-Jul-2015 |
Category: |
Social Media |
Upload: | sunil-nagaraj |
View: | 2,087 times |
Download: | 5 times |
FACEBOOK?
A SOCIAL MEDIA SITE THAT ALLOWS PEOPLE, BUSINESSES, AND ORGANIZATIONS TO STAY CONNECTED WITH OTHERS.
• EASE OF USE
• BUILD CUSTOMER RELATIONSHIPS
• INFLUENCE DECISION MAKERS
• BOOST SALES THROUGH ADS
• MOBILE OUTREACH
• MAKES YOUR BUSINESS MORE COMPETITIVE
1.28 million ACTIVEUSERS53% FEMALE USERS, 47%MALE USERS
HIGH TRAFFIC BETWEEN 1PM-3PM
18% HIGHER ENGAGAMENT ON THURSDAY AND FRIDAY
42% OF MARKETERS
REPORT THAT FACEBOOK ISCRITICAL OR
IMPORTANT TO THEIR
BUSINESS.”
#1 SET UP YOUR PROFILE
YOUR NEW FACEBOOK PAGE MAKES YOUR BUSINESS:
• DISCOVERABLE
• CONNECTED
• TIMELY
• INSIGHTFUL
#2 REACH YOUR AUDIENCE
INVITE YOURS FRIENDS
SHARE YOUR PAGE
INVITE BUSINESS CONTACTS
OPT FOR PROMOTED POSTS
#3 GENERATE COMPELLING CONTENT
CREATE POSTS & ADS THAT ARE INTERESTING AND VALUABLE TO YOUR CONSUMERS
AUTHENTICITY, CONSISTENCY, AND RESPONSIVENESS
#3 GENERATE COMPELLING CONTENT
Messages that strike a cord with your audience or the public in general
How-ever proceed with caution – as sensitive topics can back-fire
#3 GENERATE COMPELLING CONTENT
Messages that strike a cord with your audience or the public in general
#8 MEASURE & ADJUST
“PAGE INSIGHTS”ALLOWS YOU TO SEE WHAT’S WORKING AND WHAT’S NOTCHECK OUT THE AGE, GENDER, AND LOCATION OF PEOPLE ENGAGED W/ YOUR BUSINESS.
TAKEAWAYS
KEEPS YOU CONNECTED WITH YOUR CONSUMERS
ALLOWS FOR SPECIFIC TARGETING OF CONSUMERS
KEEPS YOUR BUSINESS RELEVANT
FOOD FOR THOUGHT• Quality over quantity. Don’t spread yourself too thin.
• Revisit your plan and your goals, your budget and your
time constraints.
• Observe the etiquette of the sites you participate on.
• Be creative in your content.
• Be a valuable resource in your niche market.
• Build rapport – it’s not a megaphone!
• Congratulate others, share other’s stuff, thank, acknowledge