The Internet's New Super Power Facebook Marketing Strategies for Business

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Jay Berkowitzwww.TenGoldenRules.com

Flickr Photo Credit Vladdythephotogeek

"Where does an 800 lb. gorilla sleep?"

Flickr Photo Credit Vladdythephotogeek

‘Anywhere he wants…’

The Death of the

800Lb

Googlerilla

Flick photo Credit p-damp

The Internet's New Super Power Facebook Marketing Strategies for Business

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• For over 6 years Google has dominated the internet marketing landscape.

• Now there is a new business marketing super power

• How to set up your business on Facebook • Strategies to drive traffic to your website and

generate highly targeted leads.• Personal branding best practices

Internet Advertising Agency, Book, Bl;og and Podcast at:

www.TenGoldenRules.com

Our Social Media Communitywww.InternetMarketingClub.Org

Recent MediaWall Street Journal

Recent MediaFOX Business TV

The Internet's New Super Power Facebook Marketing Strategies for Business

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Jay Berkowitzwww.TenGoldenRules.com

Photo Credit Flickr Kate Raynes-Goldie

Cameron and Tyler Winklevoss – October The Social Network

TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion

Facebook News Feed

Facebook Personal ‘Profile’

Facebook ‘Fan’ Page

Get your ‘domain name’Facebook.com/tengoldenrules

Pages ‘index’

‘permission’ to update in News Feed

Facebook ‘Fan’ Pages

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• Business Profile

• Your Facebook domain name

• Tabs like a website

• SEO Index

• The new ‘List’

“Facebook served 25.8% of display ads and became the #1 Ad Publisher”

Facebook Ad Revenue Growth

+57%

+291%

Ad Revenues

Source: eMarketer, Comscore

Facebook Advertising

.043% .039%.021%

Image = 70% of result

.117% CTR

.101% CTR

.088% CTR

.037% CTR

Google Analytic’s URL BuilderDestination

URL

Campaign Medium

PPC

‘Term’ Paid search keyword such as ‘running

+ shoes’

Used for ‘A’ ‘B’ testing such as ad content, headlines,

images

Name is the most important, should be really specific and unique to the

ad “facebook_event_registration_09″,

Campaign Source

‘FacebookAd’

Same Landing Page For 2 Campaigns. Google CPA $24.42

Facebook CPA $6.02

Same Landing Page For 2

Campaigns Google CPA $8.94Facebook CPA $2.70

Facebook Advertising

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• Target: GEO, demo, likes, competitor

• Testing: Images 70%

• Use Analytics to measure conversion

S-Commerce

S-Commerce

S-Commerce

S-Commerce

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• Facebook CPA less than Google CPA• FB Pages are new business websites• Business Profile, SEO Index, Collect email, Engage,

touchpoints, news feeds• Facebook Advertising: Precise targeting• Use Analytics to measure conversion• Testing (The Pretty Rule)• Facebook on Your site (Levi’s Example)• S-Commerce• Apps, Developers Conference

The Internet's New Super Power Facebook Marketing Strategies for Business