The Granddad of

Online MarketingEmail Marketing by Glenn Edley

Consistency

Trust

Loyalty

Bars & BBQs

Why email marketing?

Because it works.

$50 back for every $1 spent. [DMA]

Our benchmark

10X

Example 1: Retailer

1900%Goal: To drive traffic in-store for a 3-day

clearance sale.

Outcome: Record sales over the specified

period. For every $500 they spent with

Spikemail, they got $10,000 in sales.

Example 2: Car Dealer

95,900%+Goal: To gauge interest in a new model and encourage purchasing of the vehicle.

Outcome: The dealership sold six vehicles at the launch event and another three over the following days, which meant that their $1,500 investment with Spikemail earned them $1.4 million + in sales.

The biggest change

94% 50%

3.1 Billion

4.1 Billion by 2015

Glenn’s Top 4 Reasons

1. Keeps you top of mind

2. It’s your database

3. Targeted

4. Measureable

Spam

Email Marketing

Actual Email Marketing

DIYContent reminder

Content in

Content collated

Content sent to builder

Email built

Email tested

Email sent to client

Client feedback

Changes

Test

Repeat

Schedule

Deliver

Review

Resend if required

Report statistics

16

ManagedCollate content – or use copywriter

Send it to provider

Review test

Provide feedback

Approve

Read the provided statistics report

6

BIGGEST difference

Care

Better ROI

Little bit on delivery

How many emails

should I send?

Send less, more often.

Database

Where’s yours?

Who owns it?

Build one

Glenn’s never fail line:

“Have you got an

email address I can

send that to?”

Compliance

Compliance is simple

1. Ask first

2. Tell them what you will be doing

3. Send

4. Have a one-click unsubscribe

Email plays well with

others

Email plays well with SMS

Text copy on flyers, POS,

TV and any other instore or

marketing materials.

Text your email

address to

341 to sign up

and receive …

Thank you email sent. We

can ask them for more

information here.

TIP: This is where we can

start the persons association

of value to our emails with a

triggered follow up campaign.

Email plays well with

Facebook

Email plays well with Video

To finishStay top of mind

Build a list by asking

Send less, more often

Email with purpose

Start now

Consistency

Trust

Loyalty

Bars & BBQs

Remember

Questions?

PhotosLets dive in http://goatlove.files.wordpress.com/2010/06/maine-3-019.jpg

Earth - http://earth.imagico.de/views/newzealand_whole_large.jpg

Brick wall - http://onlyhdwallpapers.com/

Apple products – http://apple.com

Postman Pat - http://img.thesun.co.uk/multimedia/archive/00597/pat2_682_597218a.jpg

Gold bar - http://www.goldenmoney.ca/buy-gold-bars-silver-coins-online/images/01-gold-bar.jpg

Kids playing - http://upload.wikimedia.org/wikipedia/commons/0/08/Children_playing_tag.jpg

NZ Heart – Glenn Edley

Questions – Glenn Edley