51
Kickoff Session November 30, 2015
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Kickoff Session
November 30, 2015
Welcome and Overview
Tips for Success: Coordination
• Designate overall leaders and task leads as needed– Recommend co-leaders– Task areas include communications, budget analysis/tracking,
school liaison outreach, public hearing speakers, etc.• Identify 1-2 liaisons per school to drive advocacy and
increase engagement and information sharing
Tips for Success: Coordination
●Budget (SK)
oAnalysis of FCPS & CountyoGrant/Alternative fundingoResearch & identify cost-savings
possibilitiesoStay current with latest news
●Media & Publicity (TM)
oOrganize ralliesoLetters to editorsoCreate & distribute business or “promo
cards”oPress releases & packetsoVideo productions
●Political Outreach (SK)
oSchool BoardoCounty Board of SupervisorsoState, Federal, PACsoEmbassies
●Community Outreach (TM)
oBusinessesoGovernment Agencieso Influential OrganizationsoCommunity & AssociationsoUniversity Outreach
●Public Hearings & Meetings (SK)
oPrepare for public hearings & solicit variety of speakers
oOrganize & publicize district meetings
●Advocacy Communications (TM)
oDiscussion groupsoFacebook monitoringoNews & info scouringoLetter campaign trackingoGather testimonials
Tips for Success: Strategy & Relationships
• Develop strategy for SB budget public hearings– Start identifying speakers now. Get representation across
various schools, languages, topics – Timing is after Dr. Garza releases budget in January
• Develop talking points to help ensure one voice• Contact and build relations with elected officials
– Meetings and letter writing to county exec and BOS to encourage advertised tax rate be set for flexibility
• Organize for BOS budget public hearings• Form strategic alliances with similar advocacy groups
and FCCPTA
Tips for Success: Timing
Tips for Success: Communication
One-voice messaging deployed via multi-channels….• Email: Build a contact database and establish email
distro capability to provide talking points, regular updates and action items– Email address: [email protected]
• Website: Update website with latest news, information and resources -- drive traffic!
• Social: Facebook (many more options since 2009!)• Face-to-Face: FLAGS sessions to provide latest news,
discussion forum, feature guest speakers. Speak at school meetings as invited/permitted
• Media/PR: Pitch stories / engage as appropriate
Tips for Success: Campaigns
Suggestions for letter writing campaigns:• Personal letters better than form letters • Generate talking points • Encourage some personal note within message if form
letter is used• Request letters be cc’d to the tracking address
[email protected] to gauge activity and report on progress
Tips for Success: Code of Conduct
Fairfax FLAGS Advocacy Code of Conduct• Respectful, courteous and professional behavior• Informed and intelligent arguments• Big picture view of preserving overall quality of FCPS,
not just considering one specific program
Kickoff Session
November 2009
NOTE: The following slides are historical content
Since we last met…
●MeetingsoFairfax Education Foundation
Corporate funding not optimistic
oSchools hosted meetings with School Board & County reps Kent Gardens, Lake Anne, Great Falls, anyone else?
●Community dialoguesoHuge turnout from early foreign languageoMost stayed on message to not attack other programs &
advocate for FCPS funding
Since we last met…
●Continue to establish liaisons & streamlineoPlease check out our liaison list on the websiteoLet us know of contacts at “vacant” schools
●Various discussion & advocacy groupsoLake Anne, Great Falls, Laurel Ridge, Cunningham Park
discussion & info sitesoFACE: Elementary Band & Strings AdvocacyoAny others?
Fan “Fairfax FLAGS”
Facebook & www.fairfaxflags.org
●Content will build & evolveoSchools can feed latest events & information by emailing
[email protected] with “website” as subject line oPost discussion topics on FBoWill continue to upload relevant links & videosoAlways seeking feedback & ideas for sites
Moving forward…
"The core issue is not one program vs. another program, but rather the level of funding we receive. We have only three options as we prepare for FY’11:
additional State funding, additional county funding, or cutting programs.”
– FCPS Superintendent Jack Dale
Facing issues
●How to get more funding for FCPS?oEducate the community this is a BIG issue for FCPS not
just foreign languageoSpread the word to all stakeholders (website) not just
FCPS parentsoWhen talking about solutions say…
“Fairfax County must increase funding for FCPS to preserve its programs that make it a world-class school system.”
oState funding is improbable
Taking Action
●Attend community dialogues: Dec. 2●Organize rally for community dialogues?●Submit online budget feedback forms●Highly active schools should…
oSet up meetings w/ district county supervisoroInvite all FCPS schools under that supervisor
●Letter writing now – spread the wordoCounty supervisors & Chairman Sharon BulovaoState officials to voice concerns & take action to advocate for FCPS
●Must involve PTAs: Issue is FCPSoContact Fairfax County Council PTA (FCCPTA)
Fairfax FLAGS Role
●Serve as the platform to unite & promote advocacy efforts to maximize impactoWebsite & Facebook provide centralized resource for
information, ideas & strategiesoConnecting schools to share best practices & ideas for
advocacy successoCommunicate with & through liaisonsoProvide support & guidance to liaisons, schools,
committees when requested
Role of Liaisons
●Set up advocacy team in school●Communicate & publicize advocacy
oReach parents by using or building email distribution list oUpdate FLAGS on latest efforts in your schools &
successes to share with other schoolsoSolicit help with committees as neededoTalk it up & get others to help motivate parents to TAKE
ACTIONoPublicize website & Facebook as a source of information
& action items
Organization of Committees
●Prefer two leaders per committeeoProvide us with contact information for websiteoEnsure committee is on track & making progress
toward advocacy goalsoProvide updates to FLAGS leadershipoCommunicate any pertinent findings to other FLAGS
committeesoRequest support from leadership & other committees
when neededoSolicit more committee members if neededoSolicit experts or specialists for guidance or as
resource if needed
Committees●Budget (SK)
oAnalysis of FCPS & CountyoGrant/Alternative fundingoResearch & identify cost-savings
possibilitiesoStay current with latest news
●Media & Publicity (TM)
oOrganize ralliesoLetters to editorsoCreate & distribute business or “promo
cards”oPress releases & packetsoVideo productions
●Political Outreach (SK)
oSchool BoardoCounty Board of SupervisorsoState, Federal, PACsoEmbassies
●Community Outreach (TM)
oBusinessesoGovernment Agencieso Influential OrganizationsoCommunity & AssociationsoUniversity Outreach
●Public Hearings & Meetings (SK)
oPrepare for public hearings & solicit variety of speakers
oOrganize & publicize district meetings
●Advocacy Communications (TM)
oDiscussion groupsoFacebook monitoringoNews & info scouringoLetter campaign trackingoGather testimonials
Budget
●Analysis of FCPS & CountyoFollow online budget questions submitted by School
Board & Board of SupervisorsoIdentify potential cost savings & suggestionsoResearch & answer budget questions by group
membersoStay current with budget changes & issues
●Grant/Alternative fundingoResearch grant possibilitiesoExplore corporate funding optionsoEndowmentsoFees for services
Political Outreach
●Ensure relationship-building, calls to action & constant communications with:oSchool BoardoCounty Board of SupervisorsoState officialsoFederal officialsoPolitical Action CommitteesoEmbassies
●Keep FLAGS community informed
Media & Publicity
●Organize rallies or public demonstrationsoFigure out venue & timeline
●Letters to editors●Create & distribute “promo cards”●Press releases & packets●Provide necessary responses to articles●Provide talking points when needed●Video productions●Gather video clips & photos for promotionsoMust have permission from parents
Organizational Outreach
●Ensure relationship-building, calls to action & constant communications with:oBusinesses: local & global
Volkswagen, Hilton, Deutsche Bank, etc.
oGovernment Agencies CIA, State Department, Military, Homeland Security
oInfluential Organizations ACTFL, CAL, The Language Flagship, NNEL, Japan Foundation
Los Angeles, French-American Foundation
oCommunity & Associations Chambers of Commerce, FCCPTA,
oUniversity Outreach Area universities, internat’l studies, business schools, etc.
Public Hearings & Meetings
●Prepare for public hearingsoWork on public hearing strategyoStart identifying potential speakers by working with
organizational & political outreach committeesoOrganize online registrations for speakers
●Support & organize district meetingsoMotivate & schools host cluster-wide meetings with County
Supervisor & FCPS Board MemberoEnsure all concerned school are invited when possible
●FLAGS leadership will be involved
Advocacy Communications
●Daily monitoring & tracking of informationoDiscussion groupsoFacebookoNews & info scouringoLetter campaign trackingoGather testimonials
●Report new findings or inappropriate postings●Keep group & leadership informed●Make recommendations for improvement
Let’s Get to Work!
●Break into your committee of interest●Those serving on multiple committees, be sure
they have your contact info●Before leaving, provide committee contact info to
Sandy or Tina●Before leaving, committees report their initial
ideas of how they will move forward
Work Session & Update
Dec. 14, 2009
●Speakers: It’s about quality not quantity●Three-minute limit
oLive speakers, video speeches, read speeches
●Variety of speakers to argue benefitsoAcademic, cognitive, cultural, narrows achievement
gap, increasing demand for global professionals, need for immersion & FLES, etc.
●Help encourage huge foreign language turn out for show of supportoFairfax FLAGS signs (logo)
Fairfax FLAGS Public Hearing Strategy
Identify Speakers & Supporters
●One student per grades 2, 5, 8, 10, 12●FCPS alumni: Current college student●FCPS alumni: 10-year graduate
oWith early foreign languageoWithout foreign language/cultural skills
●FCPS parentsoImmersion, FLES, two-way immersion
●Committee on Economic Development*●ACTFL*
*Set to testify
●Business communityoEspecially in county (Volkswagen, Hilton, etc.)
●Economic Development Authority●UniversitiesoGeorge Washington University
Center for International Business Studies*oAnyone with insight?
*Set to testify
Identify Speakers & Supporters
Identify Speakers & Supporters
●Government agenciesoCIA, Homeland Security, State Department
●EmbassiesoFrance, Germany, Japan, Spain, China, Mexico,
Canada, Saudi Arabia, UAE, etc.
●Politicians?oState, federaloMay avoid local-level politics
Volunteers Needed
●Public Hearing Registration TeamoMust follow through to register for speakers
when list opens online at 6 a.m. on Jan. 8oOnly one registration per email address (?)oIf plans change & you cannot register, notify
Sandy or Tina immediately so we do not lose an early time slot
oFill out form to let us know
Role of Liaisons
●Success in some schools, not in others●Petitions signatures needed for reach●Hold school meetings & request support●Copy [email protected]
oHelps us share great ideas & eventsoDe-conflict meeting dates
●Help unify & publicize efforts & message
Since We Last Met…
●MeetingsoACTFLoSuperintendent’s PAC meetingoSchool Board & Supervisors
Herndon, Aldrin, Kent Gardens, Lake Anne, Cunningham Park, Laurel Ridge, anyone else?
oSupervisor meetings Jeff McKay, John Foust
oSupporting schools Great Falls & Aldrin ES examples
Since We Last Met…
●Established mass-mail distrooMore than 1,800 contacts & growingoSigning petition automatically subscribes youoUnsubscribe feature availableoThank you Jerry Johnston of Laurel Ridge!
●Concentrated at Herndon HS●Excellent foreign language turnout●Supporters stayed on message●Press releases effective●Media coverageoNBC: Promo’d event that morningoWUSA9: Live 7 & 11 p.m. story; onlineoFox 5: PresentoNHK: Doing extensive story as welloConnection papers
Demonstration at Budget Dialogue
Facebook: Join Our Fairfax FLAGS Group
In Progress
●FCCPTA (Fairfax Council of PTAs)●ACTFL (American Council on Teaching Foreign
Languages)●FCEDA (Fairfax County Economic Development
Authority)●University outreach●Meeting with school board & supervisors●Supporting schools●Video production for public hearings (?)
●Send holiday cards to:oSuperintendent Dr. Jack DaleoYour School Board MemberoThree Members at Large
Tina Hone, Ilryong Moon, James Raney
●Wish them the best this season & give thanks for early foreign language
●Kids write greetings in language of study●Does not replace emails/letters
Holiday Campaign Launched:“The Gift of Early Foreign Language”
Car Magnet Concept
The World is Not Monolingual
www.fairfaxflags.org
www.fairfaxflags.org
You Can Make a Difference
●Talk it up & share links with…oCommunity members without current FCPS
students to send emails/budget feedback formoLanguage & “non-language” schools
●Contact school board & supervisors●Fill out online budget feedback formoEncourage County to diversify revenue streamoSupport increased funding to FCPS & key
programs like early foreign language●Participate in holiday campaign
You Can Make a Difference
●Join us on Facebook & encourage othersoPost discussion topics on FBoPost links, videos, pics & eventsoOutreach to middle & high school studentsoOutreach to alumni
●WebsiteoProvide latest events & information to
[email protected] oProvide links to shareoGet testimonials for website & public hearings
Email/Letter Writing Campaign●Ongoing since October●Determine “big push” timelineoCounty Supervisors & Chairman Sharon BulovaoSchool Board Member, three members at large &
Superintendent Jack DaleoState officials (additional)
●Will blast Fairfax FLAGS distrooSample letters, further talking points, etcoSet “maximum impact date”
●Get kids involved if interested●Copy [email protected]
Hot Topics & Issues
●Implement efficiencies●Diversify county revenue stream
oMeals tax proposal -- referendum shot downoReal estate taxesoVehicle registration fees
●Coordinate meetings with SupervisorsoConstituents & Fairfax FLAGS repsoTimeline: Schedule meeting by Dec. 21
Volunteers Needed
Left to right: Catherine M. Hudgins (Hunter Mill); Michael R. Frey (Sully); John C. Cook (Braddock); Gerald W. Hyland (Mt. Vernon); Sharon Bulova (Chairman); Penelope A. Gross (Mason); John W. Foust (Dranesville); Jeffrey C. McKay (Lee); Pat Herrity (Springfield); Linda Q. Smyth (Providence)
●Set up meetings with School BoardoTo include constituents & Fairfax FLAGS repsoTimeline: Schedule meetings by Dec. 21
Volunteers Needed
First Row: Elizabeth Bradsher, Springfield; Tessie Wilson, Vice Chairman and Braddock; Jane Strauss, Dranesville; Ilryong Moon, At Large; Kathy Smith, Chairman and Sully; and Kaye Kory, MasonSecond Row: Dan Storck, Mount Vernon; Stuart Gibson, Hunter Mill; James Raney, At Large; Tina Hone, At Large; Patty Reed, Providence; and Brad Center, Lee
State-Level Advocacy Volunteers
●Jan. 8 public hearings in Fairfax CountyoNeed immediate help to research
●Possible FCPS-wide Coalition: FCCPTA●Help coordinate Richmond demonstrationoMeeting tomorrow, Dec. 15, at 7 p.m. at
Stratford Landing LibraryoParents lobbying day planned for Feb. 5
