{Fall} For TOMS!

LEXI SAMPLEYADVERTISING CAMPAIGN

Warren’s Shoe Store Store located in Fort Smith, Arkansas Central Mall Fort Smith

TOMS Brand Founded by Blake Myscokie in 2006 “ There is no Tom is TOMS.” 70 countries One for One

Shoes Eyewear Safe births Safe drinking water

Objectives Increase brand awareness of TOMS through advertising Increase number of customers Increase average transactions Increase number of repurchases

Target Markets Male and female between ages of 19-24.Males and females between ages of 12-18.

Target Markets

Ages 15-20 Ages 21-25 Ages 26-35 Ages 36-45 Ages 46-60+

Advertising Media

Advertising Media: Website 48.7% of surveyors said they would use a

website. Website includes:

Layaway TOMS ads shown on website for the

first three months of December, June and July

Advertising Media: AppApp will have categories to find the perfect shoes. TOMS will be featured on the app every other month.

Advertising Media: Facebook/Instagram 20% off of purchase of one pair of TOMS if customers like and share. TOMS featured every three months