What is GPS

GLOBAL POSITIONING SYSTEM

•  A navigational system involving satellites and computers that can determine the latitude and longitude of a receiver on Earth by computing the time difference for signals from different.. satellites to reach the receiver

What is GPS?

How are Location Based Services Used?

•  Roadside Assistance:

–  Location-enabling the phone call when your car breaks down, reduces call time, more ef!cient for caller

•  Financial Fraud Detection:

–  Use mobile phone location as a proxy for users location which should match card transaction location

•  Remote Betting:

–  Legally place a race/sportsbook wager from your mobile phone, which location con!rms is in the state of NV, more people will place bets

More Familiar Uses of LBS

•  Any service that uses the physical real-world location of your mobile phone (or other device).

•  Many of the top mobile apps use LBS:

–  Maps

–  Local search

–  Local weather

–  Local news

–  Local time!

–  Local deals

–  Check-in

–  Social Networking

–  Games

Why Should You Know About LBS?

55% of smartphone owners use their phones to get location- based directions or recommendations

Why Should You Know About LBS?

Smartphone Activities

THE LOCATION BASED SERVICE

FOURSQUARE

FOURSQUARE

FOURSQUARE

RECENT UPDATES TO SITE | REAL TIME MAP

RADAR

SAVE TO FOURSQUARE

FOURSQUARE APP GALLERY

Foursquare API Use at Hackathons

DONTEAT.AT

LOCALUNCLE

POORSQUARE

OTHER LOCATION BASED SERVICES

GLYMPSE

TAGWHAT

UBER.COM

DECOBIKE

MEETMOI

GROUPON

Social Local Mobile

•  SoLoMos are mobile phone applications that combine social networking and location data.

•  SoLoMo is a combination of the words social, location or local, and mobile. These apps concentrate on local areas making geo-local engagement possible.

What is Geo-Fencing

A virtual perimeter around a physical location of interest that automatically triggers an action

How is Geo-Fencing Used

•  Cell!re – triggers noti!cations for available coupons at nearby grocery stores like Safeway

•  CBS Outdoor – display customized Intel SmartTV billboard ads for end users when they approach Penn Station NYC

Projections

The mobile locations based services market in North America is forecast to grow from $620 million in 2010 to $ 710 million in 2016.

Mobile Ad Spending In The U.S. Expected To Grow 65 Percent In 2011 To $1.2 Billion

THANK YOU