Post on 10-Mar-2016
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Fash312 Cad for Fashion Marketing
Student Work
Hush-Hushhh…
The most exclusive Company
INSPIRATION
idea
Shadows…
Identity?
Shhh….
Secret….
?
Hush-Hushhh….
Unknown
exclusive
Haute Couture secrecy
Private
PAPARAZZI
PUBLIC
NO PRIVACY
INDISCREET
Where my inspiration brought me…
Public Display!
MOOD BOARD
Secrecy & Exclusivity in a brand-new company
BRANDING
Branding
Colour Palette white black
Official LOGO
Alternative LOGO
The Customer doesn’t
want to have what
everybody else has!
Exclusive Products only to be Exclusive, Unique
INVITE
Envelope containing
Confidential Invitation Letter
CUSTOMER ID
Customer Personal ID
Front and Back
ID must be presented at the main entrance of every event organised by the company, it is a
electronic ID that must be swiped and finds the customer in the company database. In addition
the person will have to prove his identity with his fingerprints, and facial recognition.
SWING TAG
Tag Front and Back
Tag Opening /inside
PACKAGING
Packaging card bag
Front/Back
Side bag
The bag closes by itself with his
weight when you hold it.
LOOK BOOK
A5 size Look Book
Contain few information about
the company and advertising
where products are hidden. A few pages inside the Look Book
Cover
MAGAZINE
Magazine Cover Side view
THE OUTCOMES…
Launch Party Invitation
Website
Business Card
Gift Experience
Lookbook
Swing Tag
Promotional Products
Packaging
Chameleon Dye-namic Color.
Swing Tags
Receipt Envelope
Packaging
Look Book
Any Questions?
CAD for Fashion
Marketing FASH 312
Sabrina Huang
Stephen Myers
My Branding Sheet…
My six outcomes…
My six outcomes…
My six outcomes…
My six outcomes…
My six outcomes…
My six outcomes…
Natural Mechanism Exhibition
FASH 312
CAD for Fashion Marketing
3rd Quarter
By Ashley Gramajo
Moodboard
Branding
Color Logo
Font
Front
of Flyer
Back
of Flyer
Bookmark
Front
Back
Conclusion
Kyle Cooley
CAD For Fashion Marketing
FASH 312
September 13, 2012
66
Launch of supplemented sight goggles for
snowboarding
Augmented reality
interfaces
Layar mobile app
67
Project Glass concept
Branding 68
Outcomes 69
Outcome 2 - Booklet 70
Packaging Outcomes 71
Outcome 3 – Package Wrap 72
Outcome 4 – Primary Packaging 73
Outcome 5 - Interior Package 74
Outcome 7 - Swingtag
• Made from same
material as
primary box
• Could be used as
a promotional
tool after initial
launch • QR Codes
• Codes for unique
content/promotions
75
•NEW SCENT LAUNCH FOR MEN!
•Company:
•Created by: Alexandra Boller
76
The Mood Board 77
The Box
78
The Special Box opens
widely.
It consists of the Perfume
and of a short explanation of
who a RetroDandy and a
ModernDandy is.
It is a good way to attract
costumers.
Additional Moustache! on
stick to gain publicity and
attention.
79
Testers to Smell.
Quirky way to grab a
customers attention.
One side blank: fun
Other side logo:
shows the brand
name.
Tester
80
Perfume Bottle
81
Fragrance Packaging
82
Like every Perfume testers
were made.
Fun logo on the bottle.
Explanation of which is
which.
RetroDandy = White
ModernDandy= Grey
Tester Flap
ModernDandy &
RetroDandy Testers
83
Stickers & Envelope
84
Box & Loyalty Card
84
All Outcomes in One
85
By
Zaira Xitlalitl Aguilar Santoyo
86
Magazine
GET THE INSIDE FROM THE EXPERTS. MADE BY LOCALS
87 Mood board
Target Customer 88
89
90 Website
91
Business Card
92 Water Bottle
93 Launch Party Invitation
94 Swing Tag
95 Magazine Cover
96 Final Outcomes