Post on 07-Feb-2016
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Presented by:Shraddha Ghatkar M-13-11Sagar Ghutukade M-13-13Pooja Jaiswal M-13-18Neha Nair M-13-28Aanchal Narula M-13-30Shruti Shah M-13-60
Industrial Analysis • The demand for fashion accessories in India is
growing
• The Indian fashion accessories market was worth US$ 3 billion, in 2013, and is expected to grow at a CAGR of 12 percent to touch US$ 6 billion by 2019.
• India is a young nation with a median age of around 27 years
Industrial Analysis
Introductory Summary
Name of Shop : “Fashion Corner”
Address: Shop No 10, Jayant Villa, Hingwala Lane Tilak Road Corner, Ghatkopar East, Mumbai - 400077 Name of the Owners: Shruti Solani
Vidhi Kanakiya Type of Business: Partnership
• Fashion Corner is a start up fashion accessory store offering wide range of Fashion Accessories exclusively for Girls, Teens & Adult Women.
• Fashion Corner promises to offer wide range of exclusive fashion accessories exclusively for Girls, Teens & Adult Women.
• Fashion Corner holds wide collection of Ethnic, Indo-western, Casual, Party wear, Office wear .
• Earrings• Shoes • Hand Bags / clutches / wallets• Anklets• Finger rings• Necklace• Bracelet
Particulars Quantity Price Range
Neck Pieces 50 Rs. 100 - 1000
Ear Rings 50 Rs. 50 - 1500
Bracelets 30 Rs. 100 - 500
Handbags 30 Rs. 500 – 2000
Clutches 20 Rs. 200 - 1000
Wallets 20 Rs. 200 – 2000
• Pamphlets in Chembur - Ghatkopar along with daily newspapers
• Create a facebook page • Marketing through Social Media • Participate in various exhibitions e.g. Marwar
PLACE• Shop at Ghatkopar – E
TARGET AUDIENCE • Girls
• Teens
• Adults
SWOT Analysis
• Store being in the market area• To be able to provide customized pieces.
• Lack of brand image• Lack of Experience
• Expand product portfolio• Partner with E Commerce Web sites• Participate in exhibitions
• Strong Competitors• E Commerce Web sites
Operational Plan• 11 am to 8 pm Tuesday to Sunday
• Monday is weekly off
• Assistant 11 to 8
• Both the partners will be working as full time employees.
Suppliers
For Hand Bags, Wallets & Cluthes: • Dipti’s, Malad Bag’s Collection, Abdul Rehman
Street• Empire Collection ,Sadanand Hotel, Crawford
MarketFor Necklace, Earings & Bracelets : • Madhu store, Bhuleshwar market
• Tarang Jewellery, Abdul Rehman Street
Particulars Amount Owned Funds 1200000Borrowed Funds @ 13% 3 00 000Total 1500000One time investment
Rent deposit 400 000Interior 100000Air Conditioner 25 000Sales tax registration 30 000Total(a) 5 55 000 Recurring Expense
Rent(Rs 40000 pm*11months)
440000
Interest 39000Electricity(Rs 1500 pm *12 months) 18000Salary helper(Rs 6000pm* 12months) 72000Maid(Rs1000pm*12months) 12000Advertisement (Rs2000 pm * 2 months) 4000License 2000Miscellaneous Expense 10000Stock 300000Total(b) 899000 Total (a+b) 1454000
Income
Avg daily income 2500
Avg monthly Income
75000
Yearly income
9 00 000
BEP
Break Even point is achieved in the 4th year
Particulars Rs Rs Rs Rs
THANK YOU