Fast & Easy Ways To Find True Fans & Rabid Readers with Social Media

Post on 07-Nov-2014

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Fast & Easy Ways To Find True Fans & Rabid Readers with Social Media from Deborah Carney & Vinny O'Hare. Presented at Author Marketing Live! in Cleveland on Sept 8, 2014. http://www.authormarketinglive.com

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Fast & Easy Ways To Find True Fans & Rabid

Readers with Social Media

Vinny O’HareDeborah Carney

Fast & Easy Ways To Find True Fans & Rabid

Readers with Social Media

Vinny O’HareDeborah Carney

ABOUT US

Vinny O’HareAwesomeGang.com/VinnyOHare.com

Deborah CarneyBookGoodies.net

Vinny O’HareAwesomeGang.com/VinnyOHare.com

Deborah CarneyBookGoodies.net

What We are Going To Cover

• Home Base• Twitter/Facebook/LinkedIn/Google+• Tools to Make Your Life Easier

Not Only Find Fans – Keep Them Interested

Home Base• Every Author needs a HOME BASE to send their fans to• Build your brand – don’t send all your traffic to the

BookSeller OR to social media • Facebook and Twitter are NOT home• Website or Blog – must be on your own domain for

maximum control and exposure.• All roads lead home – All social media points to the home

base

Social Networks

• Twitter• Facebook• LinkedIn• Google+

There are lots more, focus on these first

Tools For Twitter Only

• FollowBlast• ManageFlitter

FollowBlast

ManageFlitter

Tools

• Paper.li• Shareist• BuzzSumo• HootSuite

Paper.li

Shareist

BuzzSumo

HootSuite• Heart and soul of the operation• Post to Twitter, Facebook, LinkedIn, Google+• Schedule with Spreadsheets or Schedule directly through

Dashboard• Watch trends, keyword searches, genre searches, other

accounts• Easily engage with people to follow

HootSuite• Google Drive Spreadsheets - Set up 3 spreadsheets for

Social Media

• Morning - Start off day with a good morning etc. Usually based around coffee or sunrises

• Afternoon - Talk about what you would be doing during the day

• Evening - Winding down items - Glass of wine - relaxing with a book etc

HootSuite

HootSuite

HootSuite

SummaryBe smart

Use tools to engageDon’t sell

ShareGrow Organically and Quickly

Be smartUse tools to engage

Don’t sellShare

Grow Organically and Quickly

Email Us!Vinny:

vinny@vinnyohare.comDeb:

deborah@bookgoodies.comWe look forward to hearing from you!

Vinny:vinny@vinnyohare.com

Deb:deborah@bookgoodies.com

We look forward to hearing from you!