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Welcome to Fest-‐UP Service Jam BCN! 5-‐7 March, 2014
IllustraKons by: EducaKon Scotland
This is a Fest-‐UP event!
With 45 events in 20 venues across the city, Fest-‐UP is making history as Barcelona’s first crowdsourced startup fes?val!
It is a plaOorm for the change-‐makers of the Barcelona Startup Ecosystem to think outside the box, showcase their projects and share their knowledge.
Thanks for being part of it!
Fest-‐UP Service Jam BCN is an ini?a?ve of…
the local talent marketplace and skill-‐sharing plaOorm
Why?
Our mission is to bring together talented people living in the same community to
work together, collaborate, and even exchange skills!
Fest-‐UP Service Jam BCN is an iniKaKve of Swapsee!
Swapsee at its core is supported by offline acKviKes, hence the Fest-‐UP Serivce Jam BCN!
Are you a member yet? Join now using this invitaKon link: hYp://swapsee.com/join/invitaKon
Naviga)ng disrup)ve change
Claro helps corporaKons and startups to navigate disrup?ve shiJs in society and business
Fest-‐UP Service Jam BCN co-‐organizer:
FEST-‐UP SERVICE JAM BCN
Social science, anthropology, and design research
Service, interacKon, and product design
Business strategy and markeKng
Aldo Netherlands
Rich USA
Megan UK
Elisabeth Netherlands
Jiri Belgium
Mandy Lebanon
Gunes Turkey
Abby USA
We are an internaKonal, inter-‐disciplinary team
FEST-‐UP SERVICE JAM BCN
Service design: An interdisciplinary approach
Service design
product design
Industrial design
interacKon design
social design
strategic management
operaKons management
Ethnographic design
FEST-‐UP SERVICE JAM BCN
The five principles of service design
BE USER-‐CENTRED it’s all about people
CO-‐CREATE design with, not just for
ESTABLISH A SEQUENCE a service is a flow of correlated ac)ons
DEFINE CONCRETE TOUCHPOINTS services are experienced through physical contact points
THINK HOLISTICALLY improve people’s day-‐to-‐day lives
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Supporters of Fest-‐UP Service Jam BCN:
Why are we here?
Why?
FEST-‐UP SERVICE JAM BARCELONA
This Jam is all about finding an Internet/Mobile Technology soluKon to Food Waste
Every year 262.000 tons of food is wasted in Catalunya a year. We want YOU and your fellow team members
to come up with a soluKon to this dreadful problem. It could be an App, an online community, a IoT soluKon or anything else you may think of
rooted in the Internet and/or mobile technology.
STOP FOOD WASTE!
FEST-‐UP SERVICE JAM BCN
What is a Service Jam?
A Service Jam is an event where teams of bright and creaKve people come together to solve a problem. In summary, it's like invenKng a new product or a startup in as liYle Kme as possible and compeKng against other teams to see who has the best idea.
Mentors FEST-‐UP SERVICE JAM BCN
Gunes Kocabag Mercè Rua Nishant Bhaskar
Joshua Dresner Sam Morris Marta Mariné
ParKcipants FEST-‐UP SERVICE JAM BCN
Aina Pascual, Food Waste Sp., Researcher Food Waste
Ayse Naz Pelen, UX/UI Designer
Ilia Zelenkin, Business Analyst
Josep Romero, MarkeKng & Code Dev.
Julie Frene, Comms & Graphic Design
Mariana Socorro, MarkeKng
Marilyn Markman, Business
Mayya Husseini, Food Waste Specialist
Nuria Valero, Engineer-‐Climate Change
Paco Muñoz-‐GuKérrez, Food Waste Specialist
Rebeca Marln, CommunicaKons
Roberto Renteria, Product Design
Sergio Correa, Comms & Design
Simon Green, Graphic Designer
Branislav Erdelyi, Business
Benedicte Bodard, Product Design
Enio Sarrias, InteracKve Design
Nicole Harper, Comms & Resercher
Judges FEST-‐UP SERVICE JAM BCN
Franck Poirier, Co-‐founder Le18
Àlex Rodríguez, Director at Startup Grind BCN
Aldo de Jong, Co-‐founder Claro Partners and Startupbootcamp Data & IoT
Rosa Monge, CEO Imagine CreaKvity Center
Victor Fortunado, CEO of Cookbooth
Abdi Shayesteh, Ousul Ventures & Duty Gral Counsel Mitsubishi UFJ Financial Group
What will we be doing these three nights?
Know the user
Value Proposi?on The Idea
Presen?ons
B. canvas
FEST-‐UP SERVICE JAM BCN
Tonight’s AcKviKes
• Before dinner
– Warm up
– Desk research – IdenKfy your problem
• 10:00-‐10:30 pm: Relax! (dinner)
• AJer dinner
– Persona collage – Value proposiKon
DAY 1:
• IdenKfy your problem
• Know your user
• Define your value preposiKon
FEST-‐UP SERVICE JAM BCN
Tomorrow’s AcKviKes
• Before dinner
– Warm up
– IniKal soluKon finding – Service journey canvas
• Customer journey canvas
• OrganizaKon journey canvas • 9:30-‐10:00 pm: Relax! (dinner)
• AJer dinner
– Business model canvas
DAY 2:
• SoluKon finding
• Understand your service journey
• Define your business model
FEST-‐UP SERVICE JAM BCN
Wednesday’s AcKviKes
• Before dinner
– Warm up
– Work on presentaKons
• 9:30-‐10:00 pm: Relax! (dinner)
• AJer dinner
– PresentaKons before the jury
DAY 3:
• Present your work!
Winning team will be announced at the FEST-‐UP AWARDS!
FRIDAY, May 9, at 10pm
@Bling Bling
Have you registered yet?
hYps://www.eventbrite.com/e/the-‐fest-‐up-‐awards-‐party-‐Kckets-‐11450832749
FEST-‐UP SERVICE JAM BCN
Friday… FEST-‐UP AWARDS!
Prize:
Further mentoring by Claro Partners
WIFI
Username: Le18_BCN Password: tasteandpost
#FESTUPSERVICEJAM #SWAPSEEBCN
FEST-‐UP SERVICE JAM BCN
Don’t forget to…
Share the experience with the rest of the Fest-‐UP community and the World
@festupbcn
@myswapsee
@claropartners
@EatWithEspana
@Le18_bcn
The state of food waste -‐ SituaKon Analysis by PAA,
Dilefa Parente + Gaby Susanna
Plataforma Aprofitem els Aliments
hfp://aprovechemoslosalimentos.wordpress.com hfp://aprofitemelsaliments.wordpress.com
Contact paaliments@gmail.com
dilefaparente@hotmail.com
What it is Food Waste ?
• Food loss is a decrease in mass or nutriKonal value of food that was originally intended for human consumpKon. This loss are mainly caused by inefficiencies of the food supply chain, such as poor infrastructure and logisKc, lack of technology, insufficient skills, knowledge and management capacity of supply chain actors, lack of access to markets or natural disasters.
• Food Waste refers to food appropriate for human consumpKon being discarded most ozen because of the behavior of the retailers, the food service sector or consumers shopping eaKng habits.
• Food Wastage any food that go unused by deterioraKon or discard encopasses both food loss and food waste
• FAO, 2011 Global Food Losses and Waste. Extent, Causes and prevenKon.
Why is it a problem?
• Economic • Ecologic • Ethic/Social
Chart Title
I pay for somenthing I trash
No return for an economic value
Land occupationWater useEnergy use
Labour
Waste all the resourses for productionpackaging, distribution
and marketing
?
Why food waste directly contribute toworld hunger
Effects of Food waste on the economy
• Whether rich or poor, all countries buy food from the same global market of internaKonally traded commodiKes. If rich countries buy hundreds of millions of tonnes of food they end -‐up wasKng, they are removing food from the market which could have remained there for other country to buy. By raising demand for there commodiKes, rich countries also contribute to price raise, which makes them less affordable for poorer naKons.
That’s why
Ecological problem
• Land • Water • Biodiversity • GHG emissions for producKon and food waste disposal
If the food which produced annually, but not eaten, were a country, it would rank number 3 in the world for greenhouse gas emission, behind US and China.
Ethical/Social
• Ethical Is evident that while so much food is wasted a large number of individuals are suffering from hunger, malnutriKon or food poverty all over the world.
• Social United NaKon projecKon of grow suggest that by 2075 word populaKon should reach 9.5 billion. 1)This means that could be an extra 3 billion people to feed by the end of the century.
• United NaKons, World populaKon to 2300 (United NaKon NY, 2004)
How and where Food Wastage occurs? Food Supply Chain
Producers Distributors Retailers Consumers
Food loss low-‐income countries Food waste high-‐income countries
FAO, 2011 Global Food losses and Food Waste. Extent, causes and prevenKon.
Monrovia, Liberia
South west Asia
MauriKus island,
FOOD LOSS
FOOD WASTE
Food loss and waste per capita in the world
• Food loss in Europe and north America is 280-‐300kg/year. In Sub Saharan Africa and south Asia 120-‐170 Kg/year
• Food waste by consumers in Europe and North America is 95-‐115/year while this figure for Sub Saharan Africa and Asia is 6-‐11 Kg.
• Food losses in industrialized countries is are as high as in developing countries but while in developing countries more then 40% is lost at post harvest and processing levels, in industrialized countries more then 40% is wasted at retail and consumers level.
FOOD WASTAGE diagnosis in Catalonia
In Catalonia, 3.74 million tones of solid food are consumed (499 kg/person/year), of which 2.56 million are eaten and 1.18 are discarded in the form of FOOD WASTE.
Of the total solid food products acquired by homes, restaurants and
shops in Catalonia, 7% (34.9 kg/person per year) goes to waste, the
equivalent to discarding food consumed over 25.5 days, or feeding over 500,000 people for one year!!!!!!!!
Food consumpKon in Catalonia, by sector 2010
MERCATS1%
SUPERMERCATS16%
COMERCIAL ALIMENTARI ALTRES
9%
RESTAURACIÓ12%
INSTITUCIONS4%
LLARS58%
Total Food Wastage (t) MARKETS 3.671
SUPERMARKETS 42.987
OTHER FOOD SHOPS 23.391 RESTAURANTS/ CATERING SECTOR 30.976
INSTITUTIONS 9.574
HOUSEHOLDS 151.872
TOTAL 262.471
FOOD WASTAGE IN NUMBERS
This food wastage is the one found in municipal waste collecKon (waste from whole-‐sale distribuKon, the agrifood industry or the primary sector is not considered here)
!!!!!!!
What is the impact of FOOD WASTAGE IN CATALONIA?
Producing, distribuKng and consuming FOOD leads to a no of Environmental, social &economic repercussions.
So, nowadays (with the crisis), where nearly 1bil. people suffer from hunger, food wastage has a massive social and ethical impact. Given that annual expenditure on solid food products in CATALONIA is esKmated 1,599€/p/y and that 7% is wasted:
So, these figures represent 841mil €/yr, equivalent to 1/10th of the Government of Catalonia HEALTH ministry’s spending in 2012!!
From the environmental perspecKve, applying the concept of ecological footprint, the impact of FOOD WASTAGE is 0.89 ha /tn of waste which means that the 260,000 t of food wastage are thus equivalent to the use of 234,000 ha or 20% of the total agricultural land in catalonia
With respect to greenhouse gas emissions from different phases in the life cycle of wasted food product, from producKon to managing the food as waste, emissions exceeded the 520,700t of CO2 eq in 2010
Conclusions
FOOD WASTAGE IN CATALONIA is a big fracion from the total (6,19 %) and thus, it has to be taken as a central mafer in the food and waste poli?cs.
So, we have more than 260.000 t of FOOD being wasted 35kg/person/year goes to waste
we could be feeding more than 500,000 people for one year
European Parliament calls for urgent measures to halve food wastage in the EU. Plenary Session Agriculture − 19-‐01-‐2012
Members of the European Parliament proposed 2014 as the european year against FOOD WASTAGE and although that was not assumed, it was indeed the leit mo)f of the PAA, PLATAFORMA APROFITEM ELS ALIMENTS
1. Raise social awareness about food wastage while promoKng educaKon on proper food manipulaKon in all the steps of the food chain and households.
2. Support research and innovaKon oriented to develop skills for the full use of food. 3. PromoKng beYer informaKon transparency on food usage and food waste. 4. PromoKng legislaKve and regulatory changes necessary to encourage full use of food while ensuring food
safety and liability protecKon. 5. PromoKng economic and fiscal measures aimed at prevenKng food losses and responsibly managing food
waste according to the “Waste Hierarchy”. 6. FacilitaKng donaKons of food and direct gleaning acKviKes as a community safety net for social NGOs and
disadvantaged groups. 7. Collaborate in halving of food wastage by 2025 as recommends the European Parliament resoluKon of
January 19th o of 2012.
OUR GOALS
WHY THE PLEDGE STOP WASTING FOOD?
⇒ FOOD WASTAGE is a mundial scandal ⇒ Because of its high environmental, social and economical COST
Our AiM is to impulse and colaborate with all implicated agents to DETECT where food waste takes place and ALL TOGETHER LOOK FOR the best tools to avoid it and create a movement that promotes wise FOOD USE and CONSUMPTION
Last February the 20th (2014) we presented ourselves in society by making public the pledge: STOP WASTING FOOD
MAIN ACTION PLAN 2014
• Make the manifesto/pledge known + GET MORE SIGNATURES at • aprofitemelsaliments.wordpress.com/aprovechemoslosalimentos.wordpress.com
• BE PRESENT in as many acts related with FOOD AND WASTE as possible
• NETWORKING + ALLIANCES with similar projects/movements in & out Catalonia
• Organise a BIG FREE PUBLIC MEAL as a social awareness campaign in Barcelona
• Promote a Parlamentary ACTION to favor wise FOOD USAGE & CONSUMPTION
RECENT AND NEXT PARTICIPATIONS
Madrid MEETING
25 oct. 2014 Barcelona TRADE SHOW on FOOD WASTE PREVENTION experiences
& GLEANING FEAST/BANQUET
A delicious free meal will be given made only with ingredients that would otherwise have been wasted
Gleaning+ cooking + serving the meal + many other acKviKes and workshops taking place the whole day by people involved in the fight against FOOD WASTAGE
The big picture recommendaKons
• REDUCE our consumpKon and make more responsible and sustainable
• RESTORE the value of food not only from the economic point of view
• BUILD ALLIANCES among the actors of the food supply chain
Dilefa Parente + Gaby Susanna
Plataforma Aprofitem els Aliments Thank you very much for your afen?on
hfp://aprovechemoslosalimentos.wordpress.com hfp://aprofitemelsaliments.wordpress.com
Contact paaliments@gmail.com
dilefaparente@hotmail.com
Program for the day
FEST-‐UP SERVICE JAM BCN
Tonight’s AcKviKes
• Before dinner
– Warm up
– Desk research – IdenKfy your problem
• 10:00-‐10:30 pm: Relax! (dinner)
• AJer dinner
– Persona collage – Value proposiKon
DAY 1:
• IdenKfy your problem
• Know your user
• Define your value preposiKon
Time to work… let’s have fun!