Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? -...

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How many content marketers does it take to

@stekenwright | #FigDigContent, 19 Feb 2015

Fresh content

Profit

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@stekenwright

Awareness

Consideration

Conversion

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Manual Action/Panda

Manual Action Revoked

Content Strategy

No Link Building

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@stekenwright

@stekenwright

@stekenwright

@stekenwright

@stekenwright

@stekenwright

@stekenwright

@stekenwright

No engagement

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referrals

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YOY organic traffic

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enquiries

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Manual Action

Manual Action Revoked

Content

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Thank you from

stephen.kenwright@branded3.com @stekenwright Branded3.com @Branded_3