Fight to the FinishProgram Proposal for Call of Duty League and Programming

Why launch a season?• Engage your core fans more deeply– Drive SDK usage– Attract top gamers

• Create buzz, awareness and demand for Call of Duty

• Develop a new revenue stream– eSports is a $100M-$200M business

in 3 years

APRIL

MAY JUNE JULY AUGUST

SEPTEMBER

JANUARY FEBRUARY MARCH APRILPre-seasonMatches:

Practice rounds

AUGUSTSeason

Competition

OCTOBER NOVEMBER DECEMBER

Call of Duty – 2013 Season

MAYSeason

Competition

JUNESeason

CompetitionOnline competition with coverage and specials

SEPTEMBERPlayoffs and

Finals in Las Vegas

JULYAll-StarBreak

What does it take to launch a season?

CBS is uniquely positionedto bring best in class solutions

to launch the season

Competition Infrastructure

Finals Venue

Technology Services

Content Production

Revenue Generation

Distribution/Audience

Events Logistics

Media Partnership

Seasonal and special coverage

Leverage CBS programming experience to create compelling content to drive season awareness, participation etc

Revenue Strategy• Sell packages/sponsorship for

season coverage, programming and final event

• Event Tickets• Leverage CBS experience in

monetizing digital and on-site inventory– GRAMMYs, March Madness, E3,

Comic-Con– NASL, MLG, own3d, Twitch

• Future: Pay per view

Leverage CBSi player

(over 20,000 events annually for live streaming)

Use Twitchtechnology

Technology

New CBSCMS Platform

Call of DutySDK

NewproductionfacilitiesCBS iPad Player

Distribution / Audience DevelopmentSeason:• Promotion across CBSi/Gamespot

family of sites– Nearly 500 Million monthly uniques WW – #1 gaming network Gamespot

• Promotion through partners such as Twitch, etc.

• Coverage of Finals on CBS Sports Network TV with promotional buildup

Business terms• Competition/Season Play on-site and

streaming 80/20 (A/CBS) net of production costs

• Seasonal coverage and specials 20/80 (A/CBS) net of production costs

• Activision commits $7 Million/yr in ad spend on Gamespot network in 2013 and 2014

• Activision support via talent, promotion to user base, license to video rights etc.

Appendix

Season Competition

CreatePre-season

buzz

Regular season online competitions

Potential Fantasy League

Regional competitions

Final on-sitecompetition