THE AATSINKI SEASON

GOALS

CREATE A TRUE COMPANION EXPERIENCE

TELL THE STORY IN A DIFFERENT WAY

ENCOURAGE DEEPER EXPLORATION

ENCOURAGE ACTION

PROCESS

STORY AS SOFTWARE

PROCESS MASHUP

Concept

Script

Wireframes

Storyboards

Tech Spec

Design

Development

Concept -> Director

Script -> Writer

Wireframes -> Information Architect

Storyboards -> Interaction Designer

Tech Spec -> Software Architect

Design -> Interaction Designer

Development -> Software Architect

WIREFRAMES

STORY HACKATHON

TECHNOLOGIES

CHALLENGES

BREAKING THROUGH THE CLUTTER

WEB APPvs

MOBILE APP

RESOURCES+

FUNDING

LESSONS LEARNED

AUDIO + NON-LINEAR EXPERIENCE WORKS

DON’T PUT BABY (VIDEO) IN A BOX

THE AATSINKI PERSPECTIVE … IN FINNISH

SOCIAL MEDIA MUST ENGAGE

DON’T USE HACKATHON CODE FOR PRODUCTION

FINAL ANALYSIS

REAL DATA

‣ 11K VISITORS / 8.5K UNIQUE VISITORS

!‣ 23% WERE REPEAT VISITORS

‣ 50% OF VISITORS WERE FROM FINLAND

!‣ TRAFFIC SPIKED WHEN NEW SEASONS WERE RELEASED

!‣ AVERAGE VISIT DURATION: 5 MINUTES

!‣ DONATIONS AND EMAIL LIST SIGNUP