Brand Monitoring

Presentation By Josh Avidan Andrew Jacobson

What is Brand Monitoring?In a nutshell….

• Strategic investigation by a company (searching)• Online web-based resources facilitate the task• Examples are Radian6, Techrigy, ViralHeat,

Filtrbox, and many, many more• Discover and react to references of company /

brand / competitors• Analyze results• Growing in popularity and importance

What is Online Reputation Management (ORM)?

• Actions taken resulting from brand monitoring• Goals: suppress negative mentions, or

decrease visibility by pushing them lower on search engine results pages

• Online reputation is the new word-of-mouth

Benefits to Companies

• Improve customer satisfaction (B2C)• Build trust and confidence in a brand (B2B)• Manage your competition (B2C and B2B)

The Resources

1. ReviewPush2. Nutshell Mail3. HyperAlerts4. HubSpot’s Grader5. Twilert6. GoogleAlerts7. SocialMention8. TwentyFeet9. Klout10. Topsy

ReviewPush

• Daily Email Alert Notifications• Immediate Response Capabilities• Engage and Reward Loyal Customers and Brand

Ambassadors• Continuous and Through Monitoring

• Facebook Tracking• Twitter Tracking• LinkedIn Tracking

• Provided by Hyper Interaktiv• Don’t have to be an administrator of the page

to get alerts• Have as many subscriptions as you’d like• Get alerts within minutes or a digest every

hour, day, week or month – fully customizable

• Powered by HubSpot• Marketing Grader• Twitter Grader• Book Grader• Search Grader

• Use Google or Twitter to create an account• Customize your search• Customize when/how often to receive alerts• Filter your search by languages, tweeters,

locations and attitudes

• Brand Monitoring• Analytics & Reporting• Keyword Tracking• Active SEO Research• Follower Analysis• More! (Tagged Bookmarking, Dropped Tweeters, Etc.)

• Real time updates on live and active searches• Different search types• As It Happens – Next Day – A Week Later• Good Results or All Results• Email Alerts

• Searching content from across the Universe

• Market analysis • Tracking trends and emotions• Customize filters to enhance

specifications

• Brand Metrics• Free Facebook and Twitter

monitoring• Create Dashboards and

compare feeds• Follow growth and

capitalize on dips

• Hub for Social Media connection• Earn perks, achievements and other Klout

experiences• Follow your influencers• Influence peoples and subjects• Klout Score out of 100 (Justin Bieber has

highest score)• Marketing Metrics

Social Media Guy: What is Klout??

• Real Time Search of twitter and Google + feeds• 10 different language filters• Date and expiry sensitive searches• Marketing analytics and metrics

How should a company use Brand Monitoring and Management?

• Watch the competition • Follow trending influence• Associate with high reach and passionate

consumers• Compare influence against competition• Watch for bad trends to nip rising problems in

the bud

Profit organizations

Not ForProfit Organizations

That Concludes Our Presentation….

• Thank you for listening!