Azmat UllahQadeer Majeed

Radio Broadcasting In Pakistan

Contents

Introduction AvailabilityIdentifing the need and desire for changePreparing tentative plansIdentifying probable reactionsMaking a final decision Communicating the change Implementing the changeRecommendation

Introduction

Was formed on 14th August 1947 when Pakistan became

independent.In October 1998 Radio Pakistan started FM transmission,

under the title of FM 101 exclusively for entertainment.Satellite: FM 101's transmission is available on Asiasat 3.Internet: FM 101's transmission is also available on the

web.

Cont…..Earlier days:FM101 was launched as the counterpart of

FM100. Fearing monopoly of a private channel in

this regard.

AvailabilityFM Network

1. Islamabad

2. Lahore

3. Multan

4. Karachi

5. Quetta

6. Faisalabad

7. Hyderabad

8. Sialkot

9. Peshawar

10. Sargodha

Identifying the need for change

Low profile and didn't attracted much

listener ship

Crude and outdated

None availability of system parts

Communication gap

Huge space required for console

Preparing Tentative Plan

To bring a new console system which should

be based on software support :

Decentralized system

The FM (Frequency modulation) rather than AM

(Amplitude modulation)

One person should execute system.

Identify The Probable Reaction

Based on following reasons:

Understanding the new technological instrument used.

Maintenance of new system.

Chances of instrument damage.

Difficulties of acquiring software

Making Final Decision

Consult headquarter

Specification\requirement

Procurement department

New purchase

Communication Change

Implement the changeProvide knowledge regarding change Train the employees Leader and CEO intraction Feedback of employees.

Recommendation Employee empowerment Conduct on air interviewAward best performer Celebrate a day on the name of best

performerPromote their position with change