craigslistOhTheHumanity! .com

audience

• primarily serves as an online version of newspaper classifieds for a global audience. • Online Traffic• 49th in the World• 10th in the US

market demographics : age*

49% : 18-24 y/o62% : 25-34 y/o57% : 35-44 y/o48% : 45-54 y/o

*pew research

market demographics : income*

42% : < $30K per year.47% : $30K-$49,999 56% : > $50k

*pew research

market demographics : education*

40% - no HS degree45% - HS degree54% - college grad

*pew research

market demographics: urban vs rural*

47% : Urban/Suburban32% : Rural

*pew research

market demographics

•Across the board•But…• 18-44y/o• $30k• College grad• Urban/Suburban

*pew research

UX Hierarchy of Needs: Usability/Proficiency• functional• reliable• usable with basic features• breadcrumbs• search tools/options• results view options

ux hierarchy of needs: usability/proficiency

poorly applied design principles

1.Flexibility-Usability Tradeoff2.Horror Vaccui3.Ockham’s Razor4.Signal-to-Noise Ratio5.Propositional Density6.Attractiveness Bias7.Biophilia Effect8.Picture Superiority Effect9.Iconic Representation

10. Wabi-Sabi11. Color12. Convergence13. Entry Point14. Hick’s Law15. Fitts’ Law16. Legibility17. Red Effect

web

ipad

good use of design principles

1. Alignment2. Hierarchy3. Proximity4. Similarity5. Visibility6. Wayfinding7. Consistency

8. Highlighting9. Symmetry10. Most Advanced Yet Acceptable11. Affordance12. Forgiveness13. Progressive Disclosure14. Contour Bias

research methods

1. A/B Testing2. Love Letter / Breakup Letter3. Cognitive Walkthrough4. Lit Review