Five Content Marketing Metrics You (are not tracking,

but ) Should Track THOUGHT LEADER WEBINAR SERIES Sep 24, 2014

Claye Stokes V.P. of Client Services at SEO.com @claye plus.google.com/+ClayeStokes

Resume Disclaimer

The most important metrics are the ones that signal real business metrics (leads

and revenue)

1: Social Momentum of Your Website

Stat 1: Website Social Momentum

How is social engagement with your website trending?

Everybody Tracks Social Shares

But Rarely as a Trend

Google Analytics Kinda Does...

But this isn’t even close to the whole picture

1. Compile Website URLs Export site URLs using:

•  Screaming frog •  XML sitemap •  GA page export

2. Store Website URLs

•  Tom Anthony’s Google Sheet •  Dilly Marketing •  SharedCount •  FB Stats •  Database •  (Soon to be released) SEO.com Social

Tracker)

Tom Anthony’s Google Sheet

Social Tally

Use Social Tally’s easy Multi-URL tool by pasting in your list of URLs

Shared Count

Honorable Mention: FB Stats

Website Social Momentum Per Page

Track social momentum of content published on 3rd party websites, or competitor content

2: Social Momentum (External Content)

External Content Momentum

You’re publishing content all over the web… how are users responding on Social Media?

Competitor Content Momentum

Watch top trending competitive content to study your target audience and provide winning content

1. Compile URLs Export site URLs using:

•  RightIntel •  Search Results •  Screaming frog •  BuzzStream •  XML sitemaps •  RSS Feeds

2. Store URLs •  Tom Anthony’s

Google Sheet •  Dilly Marketing •  SharedCount •  FB Stats •  Database •  (Soon to be released)

SEO.com Social Tracker)

Competitive Social Momentum

3: Competitive Blog Content Strategies

What to Track

•  Share metrics of competitive URLs •  Blog Post Frequency •  Common times of day and week when content is

published

How to Track

•  RSS Feed Social Share Counting Google Spreadsheet •  (Coming Soon) SEO.com RSS Feed Chrome extension •  RightIntel Content Curation

1. RSS Feed Social Share Counting Spreadsheet

- By Martin Hawksey

2. SEO.com RSS Feed Chrome Extension

4: New Links Generated (Monthly)

How to Track 1.  Using your favorite backlink tool, export your links

monthly

2.  Dedupe this month’s export with last month’s - all remaining are new a.  Tip: some tools like Majestic give a date of when they were first found

Helpful Tool for Deduping •  http://bit.ly/linkdedupe

5: Site Speed

The Top Underrated Metric

Search Metrics - SEO Ranking Factors and Rank Correlations 2014

How to Track •  Google Insights for Search •  Google Analytics •  webpagetest.org •  Quicksprout Site Speed Score

How to Optimize for Speed •  Caching •  Minification •  Image Optimization •  Optimize for Browser Caching

Prioritize!

•  Site as a whole is important •  Home page is important •  BUT: don’t forget about high priority content!

Simple Solutions, Big Results

Thank You