1. President Obama’s administration is usingsocial media to promote transparency & communication

www.opendol.ideascale.com/www.Facebook.com/Departmentoflaborwww.youtube.com/usdepartmentoflaborwww.twitter.com/usdolwww.Data.govwww.recovery.govwww.dol.gov/recovery

2. It expands our service delivery options in atough fiscal environment

Sandra Hastings Hastings.Sandra@gmail.comSandra Hastings 11

3. Social media is no longer a trend, it’s a critical strategic business mandate

80% of all businesses use social media

4. Our business customers are online…we must respond to remain competitive

75% Use LinkedIn to check backgrounds66% Use LinkedIn to recruit

Sandra Hastings Hastings.Sandra@gmail.com 2

% of Respondents

Social Media Tactics Used by Small Businesses (December 2009)75% Have a company page on a social networking site (e.g., Facebook)69% Post status updates and articles on social media site (e.g., LinkedIn)57% Build their networks through sites like LinkedIn

54% Monitor positive/negative feedback about organization

39% Have a blog in areas of expertise26% Tweet about areas of expertise

16% Use Twitter as customer service channel

8% OtherN=89; The State of Small Business Report 2/16/10 www.eMarketer.com

3Sandra Hastings Hastings.Sandra@gmail.com

5. Our competitors are using sophisticated social media strategies to communicate with businesses

http://manpower.com/research/research.cfm

How do your value-added services compare?

Sandra Hastings Hastings.Sandra@gmail.com 4