Floral Trends Forecast 2011

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Floral Trends Forecast 2011

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FLORALTRENDSforecast

20 I I

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HITOMI GILLIAM, AIFDFloral Trends Forecast 20l l has been prepared by Hitomi Gilliam, AIFD,

Director of Education for Design358. A master floral artist who has unique

talents to interpret world trends and human emotions, in this forecast

Hitomi articulates new event trends in a breathtaking artistic expression of

flowers. Hitomi has been a featured designer at the American Institute of

Floral Design’s National Symposium seven times. In 20l l Hitomi will host the

Annual Trend Summit Conference along with Kevin Yivisaker, AIFD and the

20l l European Masters Certification Program with Tomas DeBruyne.

DAVID KESLER, AIFDPhotography for Floral Trends Forecast was provided and directed by David

Kesler, AIFD. With his wife Leanne, David is the co-owner of Floral Design

Institute, Inc, a leading floral design education firm with locations in Portland,

Oregon and Seattle, Washington. David’s photography work has graced every

edition of the Floral Trends Forecast creating magic on paper and bringing

Hitomi’s creations to life. David is an active speaker and educator in the floral

industry and is the past General Manager of the Canadian Division of Teleflora.

INTERNATIONAL FLORAL DISTRIBUTORS, INC.International Floral Distributors, Inc (IFD) has 49 locations across the United

States providing quality cut flowers and florist supplies to florists, retail

flower outlets and event specialists. IFD is owned by 20 likeminded floral

wholesale distributors who are dedicated to serving the unique needs of

companies that specialize in floral products. IFD distributors have become

the preferred distributor by event specialist because of their commitment and

service to clients. For a complete list of IFD locations visit www.ifdinc.org.

International Floral Distributors©IFD

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IFD presents …..Floral Trends Forecast 20I I

emerging event floralstylings and colors

Designs by: Hitomi Gilliam, AIFDDesign358

Photography by : David Kesler, AIFDFloral Design Institute

Creating impact and

value with flowers

distinguishes the

extraordinary from

the ordinary.

Flowers not only

make a great

impression but

project positive

feelings & emotions

that make an event

unforgettable.”

FANDANGOAs in Dancing with the Stars, Fandango builds slowly and

climaxes in an electric powerful finish. The passionate moves of

this Spanish and Portuguese dance convey hot, steamy romance

– portrayed by color harmonies which include red, burgundy,

fuchsia and hot pinks. Inclusion of coral will take this

combination up another notch. Containers and accessories of

clear glass, colored glass, metallics and gems, used along with

LED lights add glitz and

glamour. Fandango reflects

the massive assimilation of

cultures, an ethnic diversity

and the worldliness of

today’s society.

color paletteRed

Burgundy

Fuchsia

Hot Pink

Coral

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DESIGN MASTER COLORS CODES

716 CARNATION RED

714 HOLIDAY RED

body f lower

710 BURGUNDY

713 CRANBERRY

786 FUCHSIA

125 WILD ROSE

772 MANDARIN

777 CORAL

f lowersDahliaRoses

Garden RosesAnthuriums

Chrysanthemums

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A meditative quiet, full of serenity and clarity. Nirvana exudes

a greater sense of inner self and peace of mind prevails. A

soothing color palette of pure white, cool blues, sprout green

and mystical violet prevails. Containers should have clean

lines and modern crisp shapes using glass, pottery, lacquer ware,

cast iron, bamboo or woven baskets. Asian style containers and

some ethnic motif may be introduced for authenticity.

Grouping of materials by

color and arranged orderly

gives a sense of pleasing

stillness.

color palettePure White

Cool Blues

Sprout Green

Mystical Violet

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N IRVANA

DESIGN MASTER COLORS CODES

body f lower

137 DELPHINIUM BLUE

686 BLUE MARLIN

135 HYDRANGEA BLUE

721 MOSS GREEN

133 FRESH GREEN

752 PRAIRIE GRASS

682 BLUEBERRY

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f lowersCymbidiumsHydrangea

RosesChrysanthemums

DahliaEquisetumBamboo

GAZPACHOGazpacho reflects the colors of the Spanish soup and all of its

earthy vegetables and rich flavor. The recipe calls for tomatoes,

cucumbers, red peppers, parsley, garlic and basil. And to this

mix, we add herbaceous flowers and greens to match. The color

palette features fresh green, sprout green, tomato red, carrot

orange, gold, plum and wine. Earthy glass and pottery along with

woven baskets and colourful linens provides an exquisite and

rich texture to the theme.

A finishing touch of metallic

copper accent adds essence

and depth.

color paletteFresh Green

Sprout Green

Tomato Red

Carrot Orange

Gold

Plum

Wine8

DESIGN MASTER COLORS CODES

body f lower

127 POPPY

129 TIGER LILY

676 BASIL

133 FRESH GREEN

772 MANDARIN

796 TERRA COTTA

788 BLACKBERRY

237 COPPER FUSION

233 BRONZE

f lowersAnthuriums

ChrysanthemumsSunflowers

ProteasDahlias

ArtichokesRoses

Viburnum Berry

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SO IRÉEA luxurious occasion with style and attitude. Soiree reflects an

opulent visual treat of soft neutrals with radiant, warm and

glowing candlelight. Clear glass, metallic glass, crystal and silver

containers are elegantly arranged with white, ivory, blush and

the softest lavender flowers for an airy and ethereal experience.

Container styles are eclectically mixed and matched to make

the total composition more interesting. Use of silver containers

and accessories creates a

luxurious look rich in

elegance and fascination.

color paletteWhite

Ivory

Blush

Soft Lavender

Silver

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DESIGN MASTER COLORS CODES

body f lower

726 FLAT WHITE

793 VANILLA

124 PINK PETUNIA

123 WILD ROSE

682 BLUEBERRY

762 HYACINTH

732 SUPER SILVER

f lowersRoses

DahliasStock

CarnationsGarden RosesDendrobiums

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SERVING YOUR FLORAL NEEDS WITH IFD distributorsare locatedthroughout theUnited Statesproviding thehighest qualityflowers andfloral supplies forevent specialists.Their goals aresimple, provideeverything youneed to ensureyour florals areoutstanding andtrouble free!All are valuableadditions to your‘go to’ networkof ‘get it done’vendor partners.

C A L I F O R N I ASan Diego Florist Supplies, Inc.3241 Halladay • Santa Ana, CA 92705714-432-8080 • www.sdfsinc.comMauricio Galvez • scott@sdfsinc.com

San Diego Florist Supplies, Inc.15001 Raymer St. • Van Nuys, CA 91405818-780-8067 • www.sdfsinc.comRobin Little • scott@sdfsinc.com

San Diego Florist Supplies, Inc.1947 Del Amo Blvd. • Torrance, CA 90501310-320-8080 • www.sdfsinc.comJim Hopkins • scott@sdfsinc.com

Inland Wholesale Flowers, Inc.759 South Allen St. • San Bernardino, CA 92408800-465-2634 • www.inlandwholesaleflowers.comAnnette Jamieson • iwfsales@eee.org

San Diego Florist Supplies, Inc.5600 Avendia Encinas #1 • Carlsbad, CA 92008760-431-8080 • www.sdfsinc.comJim Hart • scott@sdfsinc.com

Fox Point Farms5600 Avenida Encinas, Ste. 11 • Carlsbad, CA92008760-438-5548 • www.foxpointfarms.comLisa Duff • lduff@foxpointfarms.com

San Diego Florist Supplies, Inc.2550 El Cajon Blvd. • San Diego, CA 92104619-260-8080 • www.sdfsinc.comScott Willis • scott@sdfsinc.com

F L O R I D ABerkeley Florist Supply Co., Inc.2360 NW 23rd St. • Miami, FL 33142305-638-4141 • www.berkeleyfloristsupply.comChristopher Lyons • moreymoss@aol.com

Nordlie, Inc.2708 East Hanna Ave. • Tampa, FL 33610813-239-0599 • www.nordlie.comChris Benton • cbentson@aol.com

G E O R G I ACut Flower Wholesale, Inc.2122 Faulkner Rd. • Atlanta, GA 30324404-310-1619 x 115 • www.cutflower.comRene ten Braak • rtb@cutflower.com

I D A H ORoses & More, Inc504/506 East 45th St. • Unit 19-20Garden City, ID 83714509-838-2944 • www.rosesandmoreinc.comChris Chandler • chris@rosesandmoreinc.com

I L L I N O I SKennicott Brothers Company720 New Haven Ave. • Aurora, IL 60506630-896-1091 • www.kennicott.comTim Truhlar • tim@kennicott.com

Kennicott Brothers Company452 N. Ashland Ave. • Chicago, IL 60622312-492-8200 • www.kennicott.comDan Andrews • dandrews@kennicott.com

Kennicott Brothers Company452 N. Ashland Ave. • Chicago, IL 60622312-492-8200 • www.kennicott.comWillie Viera • willie@kennicott.com

Kennicott Brothers Company1695 N. 21st St. • Chicago, IL 62526217-422-2438 • www.kennicott.comMarie Smith • maries@kennicott.com

Kennicott Brothers Company880 Estes Ave. • Elk Grove Village, IL 60007847-734-8650 • www.kennicott.comScott Cheeseman • scott@kennicott.com

Kennicott Brothers Company3210 Grand Ave. • Waukegan, IL 60085847-244-3110 • www.kennicott.comKurt Karrasch • kmk@kennicott.com

I N D I A N AGassafy Wholesale Florist, Inc318 Racquet Dr. • Fort Wayne, IN 46825260-482-9993 • www.gassafy.comChuck Luther • chuck@gassafy.com

Kennicott Brothers Company4316 Calumet Ave. • Hammond, IN 46320219-933-7515 • www.kennicott.comSean Finn • sean@kennicott.com

K E N T U C K YDreisbach Wholesale Florist2424 Over Dr. • Lexington, KY 40511800-928-2393 • www.dreisbachs.comRhonda Wallace • rhonda@dreisbachs.com

Dreisbach Wholesale Florist8021 Warwick Ave. • Louisville, KY 40222800-928-2393 • www.dreisbachs.comRhonda Wallace • rhonda@dreisbachs.com

M A S S A C H U S E T T SBay State Farm Direct FlowersOne Progress Way • Wilmington, MA 01887978-253-6328 • www.baystateflowers.comTonia Egan • tscales@baystateflowers.biz

M I C H I G A NNordlie, Inc.25300 Guenther Rd. • Warren, MI 48091586-755-4200 • www.nordlie.comHeather Rivera • tfigueroa@nordlie.com

Nordlie, Inc3440 Torrey Rd. • Flint, MI 48507810-767-8883 • www.nordlie.comCathy Davidson • nordlieflt@aol.com

Nordlie, Inc4611 Ivanrest Ave. • Granville, MI 49418616-534-6833 • www.nordlie.comDeb Durrant • debdurant@mcleodusa.net

M I S S O U R IMears Floral Products1222 South Scenic Ave. • Springfield, MO 65802417-862-4394 • www.mearsfloral.comJudy Mears • judy@mearsfloral.com

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EVENT FLORAL SPECIALISTS ACROSS THE U.S.A.

DEPENDON THEFLORALSOURCEthatdelivers!

M O N TA N ARoses & More, Inc.9797 B Derby Dr. • Missoula, MT 59808509-838-2944 • www.rosesandmoreinc.comChris Chandler • chris@rosesandmoreinc.com

N E VA DASan Diego Florist Supplies, Inc.3950 W. Diablo Dr. • Ste. B-13 • Las Vegas, NV 89118702-893-8080 • www.sdfsinc.comRyan Willis • ryan@sdfsinc.com

N E W H A M P S H I R EBay State Farm Direct Flowers33 Harvey Rd. • Bedford, NH 03110603-622-9590 • www.baystateflowers.comBob Cote • bcote@baystateflowers.biz

N E W J E R S E Y/ N Y CHillcrest Gardens, Inc.95 West Century Rd. • Paramus, NJ 07652800-437-7000 • www.hillcrestgarden.comMike Semon • miksem@hillgar.com

N E W Y O R KSeagroatt Riccardi, Ltd.5 Avis Dr. • Latham, NY 12110800-724-1112 x 224 • www.seagroattriccardi.comMary Guzior • mary@seagroattriccardi.com

Hillcrest Gardens, Inc.95 West Century Rd. • Paramus, NJ 07652800-437-7000 • www.hillcrestgarden.comMike Semon • miksem@hillgar.com

Bay State Farm Direct Flowers200 Brenner Dr. • Congers, NY 10920978-490-4834 • www.baystateflowers.comMia Cubano • mcubano@baystateflowers.biz

Bay State Farm Direct Flowers355 South Country Rd. • East Patchogue, NY 11772631-289-5294 x 19 • www.baystateflowers.comCyril Rampersaud • crampersaude@baystateflowers.biz

N O R T H C A R O L I N AHardin’s Wholesale Florist329 W. Bowman Ave. • Liberty, NC 27298800-672-8226 • www.hardins.comCatherine Gantt • Catherine@hardins.com

O H I ODreisbach Wholesale Florist720 Dalton Ave. • Cincinnati, OH 45203800-928-2393 • www.dreisbachs.comRhonda Wallace • rhonda@dreisbachs.com

Nordlie, Inc9550 Granger Rd. • Garfield Heights, OH 44125216-662-4200 • www.nordlie.comKevin Smith • nordlieinc@sbcglobal.net

Dreisbach Wholesale Florist2115 Morse Rd. • Columbus, OH 43229800-928-2393 • www.dreisbachs.comRhonda Wallace • rhonda@dreisbachs.com

Nordlie, Inc.1331 Troy St. • Dayton, OH 45404937-222-2201 • www.nordlie.comBruce Hastings • nordliedayton@gmail.com

Nordlie, Inc.717 Warren Rd. • Newton Falls, OH 44444330-872-0961 • www.nordlie.comRick McCarthy • nordlienf@aol.com

O R E G O NFrank Adams Wholesale Florist, Inc.3626 N. Leverman St. • Portland, OR 97217800-922-7875 • www.franksadamswf.comScott Isensee • scott@frankadamswf.com

P E N N S Y LVA N I APittsburgh Cut Flower Company1311 Chestnut St. • Erie, PA 16501412-355-7047 • www.pittsburghcutflower.comBob Luthultz • rbl@nauticom.net

Pittsburgh Cut Flower Company1901 Liberty Ave. • Pittsburgh, PA 15222412-355-7047 • www.pittsburghcutflower.comBob Luthultz • rbl@nauticom.net

R H O D E I S L A N DBay State Farm Direct Flowers53 Amflex Dr. • Cranston, RI 02920978-490-6045 • www.baystateflowers.comRon D’Orazio • rdorazio@baystateflowers.biz

T E X A SJ. B. Parks Wholesale Florists, Inc.3510 Ross Ave. • Dallas, TX 75204214-821-1488 • www.jbparks.comKelly Duncan • jbparkswholesale2@sbcglobal.net

U TA HEnsign Wholesale Florist1167 West 3050 South • Ogden, UT 84401801-359-8746 • www.ensignfloral.comLani Callister • lani@ensignfloral.com

Ensign Wholesale Florist461 South 600 East • Salt Lake City, UT 84102801-359-8746 • www.ensignfloral.comLani Callister • lani@ensignfloral.com

WA S H I N G T O NWashington Floral Service, Inc.2701 South 35th St. • Tacoma, WA 98409800-351-5515 • www.washingtonfloral.comBekkah Bohocky • bbhocky@washingtonfloral.com

Roses & More, Inc1015 N. Dyer Rd. • Spokane Valley, WA 99212509-838-2944 • www.rosesandmoreinc.comChris Chandler • chris@rosesandmoreinc.com

W E S T V I R G I N I ADreisbach Wholesale Florist4 McJunkin Rd. • Nitro, WV 25143800-928-2393 • www.dreisbachs.comRhonda Wallace • rhonda@dreisbachs.com

W I S C O N S I NKennicott Brothers Company4831 W. State St. • Milwaukee, WI 53208414-443-1100 • www.kennicott.comPat Murphy • patrickm@kennicott.com

International Floral Distributors©IFD