F A L L L E A D E R S H I P W E E K E N D

Building an Alumni Community through Social Media

Anupam Chakravarty (F’10, MA’14) Senior Manager, Interactive & Multimedia Communications Georgetown University | Office of Advancement @anupamtree

Roadmap

Establishing Your Social Media Voice

Finding Partners and Using Resources

Growing Accounts and Communities

Creating a Basic Social Strategy

Establishing A Voice

Facebook Pages

One-to-Many Gathering Feedback

Facebook Groups LinkedIn Groups

Generating Discussion Among Members

1 PER DAY

Establishing A Voice

Twitter Accounts

Listening and Responding Joining Existing Conversations

Instagram Youtube

Visual Engagement by Capturing Scenes

5+ PER DAY

Establishing A Voice

Authenticity +

Quality

Establishing A Voice

Authenticity +

Quality Identify favorite accounts

Examine their style

Experiment with syntax

Q U I C K W I N S

Finding Partners

facebook.com/GeorgetownAlumni

twitter.com/GUAlumni

j.mp/linkedinhoyas Georgetown University Alumni Group

instagram.com/GeorgetownAlumni

youtube.com/GeorgetownToday

Finding Partners

georgetown.edu/connect-with-us

Resources

Georgetown Official Photography: georgetown.photoshelter.com

Georgetown Cover Photo Gallery: georgetowncovers.tumblr.com

ResourcesA D V A N C E D

Thinking about type.

Thinking about proportions.

Thinking about quality.

Thinking about GU identity.

Resources

Design: Adobe Creative Suite, GIMP

Text Overlay: Canva, Over

Websites: Tumblr, Wordpress

Programming: CodeAcademy

Stock Photography: Unsplash

Infographic Tools: IconMonstr

A D V A N C E D

Thinking about type.

Thinking about proportions.

Thinking about quality.

Thinking about GU identity.

ResourcesPartners and

Complete your profiles with branded content

!

Follow GU Accounts

Q U I C K W I N S

Growing Your Community

Smart Hashtag Usage#Finding Network of Influencers

Strategize on Incentives

Growing Your Community

Invite your network of club/class volunteers

!

Follow & Tag Alumni Accounts

Q U I C K W I N S

Basic Content Strategy

The world meets at Georgetown.

Every day is Throwback Thursday.

Trends are our friends.

Find the quotable moment. “…”

Basic Content Strategy

Basic Content Strategy

Basic Content Strategy

The world meets at Georgetown.

Every day is Throwback Thursday.

Trends are our friends.

Find the quotable moment. “…”

Basic Content Strategy

Upcoming events for your club or class Major milestones during GU school year Holiday seasons Giving challenges and deadlines

Pre-event

During event Post event

Basic Content Strategy

Q U I C K W I N S

Like, share and comment on club/class posts

!

Begin a content calendar

Roadmap

Establishing Your Social Media Voice

Finding Partners and Using Resources

Growing Accounts and Communities

Creating a Basic Social Strategy

Invite your network of club/class volunteers

!

Follow/Tag Alumni

Q U I C K W I N S

Identify favorite accounts Examine their style

Experiment with syntax

Complete your profiles with branded content

!

Follow GU Accounts

Q U I C K W I N S

Q U I C K W I N S

Q U I C K W I N S

Like, share and comment on club/class posts

!

Begin a content calendar

F A L L L E A D E R S H I P W E E K E N D

Questions?

Anupam Chakravarty Senior Manager, Interactive & Multimedia Communications Georgetown University | Office of Advancement @anupamtree