A foolish consistencyor: one size does not fit allor: your brand in context

22 April 2009D4M

One size

2

One size?

3

Brand

4

“We want the same experience

on all devices.”

Brand

5

“We want the same experience

on all devices.”

Google employee, on explaining abandonment of advanced iGoogle for iPhone.

Brand

6

What if franchises said this?

Brand

7

Brand

8

Brand

9

One size

10

One size?

11

Brand

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What type of consistency isn’t foolish?

Design, in context

13

Google, again

Believe it’s a phone

14

Building a page

15

168x286:1 Med Ad Unit

168x286:1 Med Ad Unit

1

2

3

©1995-2008 Interactive, Inc.

©1995-2008 Interactive, Inc.

7:19 PM

http://www.weather.com

216x366:1 Large Ad Unit

216x366:1 Large Ad Unit

4

5

Building a page

16

Building a page

17

Building a page

18

Building a page

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One size

20

P.O. Box 44-2302Lawrence, KS 66044

785 838 3003

littlespringsdesign.comdesign4mobile.mobi

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