Fostering Data Obsession

Brian FentressCisco

Consistent

Relevant

Intuitive

Obsessive

Setting the Stage

“I’m overwhelmed with all the cards”

“OMG I can’t stop looking”

“This is the first time we’ve sat together as a team and looked at the

data together to determine our priorities”

October 2017June 2017 Early 2018

Phase 2: So many cardsAdoption and integration

Mid 2018

“This tactic has ‘worked’ for years. Let’s keep doing it.”

Domo Timeline at CiscoPhase 2: So many cardsCreate and launch AMC Explorer

Phase 2: So many cardsLaunch to Marketing Organization

Phase 2: So many cardsDomo open to anticipated Power Users

User Numbers Across Cisco

Active Users

604

Cards

4,574

Pages

703

Users

~1,000

28.0M 26.3M

Similar Graphs showing slightly different numbers

28.2M28.2m of 35.1m goal (80%)

Different Graphs showing the same numbers

Create an area in Domo for users across the Americas in different marketing disciplines that is trusted, is relevant on a day-to-day basis, contains intuitive visuals and navigation, and fosters a data obsessed culture

The Vision

Three Habits and a Mindset

Consistent Relevant Intuitive Obsessive

WHAT

HOW

Consistent Relevant Intuitive Obsessive

Consistent Relevant Intuitive Obsessive

WHAT

HOW

Create a Single Version of Truth

Use a single source for each data type

Certify cards

Consistent Relevant Intuitive Obsessive

WHAT

HOW

Create a Single Version of Truth

Address daily needs and data gaps

Talk to end usersUse a single source for each data type

Certify cards Every Card has a purpose

WHAT

HOW

Create a Single Version of Truth

Address Daily Needs and Data Gaps

Reduce the Cognitive Load

Standardize the look and feel of the visuals

Organize and simplify navigation

Use a single source for each data type

Certify cards

Talk to end users

Every Card has a purpose

Consistent Relevant Intuitive Obsessive

Create a Single Version of Truth

Address Daily Needs and Data Gaps

Reduce the Cognitive Load

Standardize the look and feel of the visuals

Organize and simplify navigation

Give the whole thing a catchy name and constantly push it on people until they relent and make it their home page

Use a single source for each data type

Certify cards

Talk to end users

Every Card has a purpose

Consistent Relevant Intuitive Obsessive

Use a single source for each data type

Certify cards

Create a Single Version of Truth

Address Daily Needs and Data Gaps

Reduce the Cognitive Load

Standardize the look and feel of the visuals

Organize and simplify navigation

Foster a data driven Culture

Conduct training

Iterate, Add, Adjust

Talk to end users

Every Card has a purpose

Consistent Relevant Intuitive Obsessive

Use a single source for each data type

Certify cards

Create a Single Version of Truth

Address Daily Needs and Data Gaps

Reduce the Cognitive Load

Standardize the look and feel of the visuals

Organize and simplify navigation

Foster a data driven Culture

Conduct training

Iterate, Add, Adjust

Talk to end users

Every Card has a purpose

Consistent Relevant Intuitive Obsessive

Consistent

Create a Single Version of TruthSingle Source of Truth: A data storage principle to always source a particular piece of information from one place.

https://www.forbes.com/sites/brentdykes/2018/01/10/single-version-of-truth-why-your-company-must-speak-the-same-data-language

Single Version of Truth: One view of data that everyone in a company agrees is the real, trusted number for some operating data.

Google Analytics vs. Adobe Analytics vs. Web LogsSalesForce vs. Raw Revenue Data

Magento vs. Google Analytics

Create a Single Version of Truth

Answers Discussions

1. Use Domo’s certification functionalityhttps://knowledge.domo.com?cid=certifycards

2. Ensure everything is checked off by one or two experienced people prior to public release

Create a Single Version of Truth

Relevant

Talk to your end users

Address Daily Needs and Data Gaps

LISTENTalk to your end users

Address Daily Needs and Data Gaps

What business questions do they ask every week/day

What insight would make their job easier

What types of data are they looking for

What challenges are they experiencing with getting what they need from domo

ASK GOOD QUESTIONS

Address Daily Needs and Data Gaps

Check InAllow your beta users access while building and encourage comments during construction

Formally review the finished pages with your beta users prior to general release

Continue to engage the users to find out what’s working and what’s not

Address Daily Needs and Data Gaps

Does the card…Provide visibility into a specific goal

Enable a Data driven strategy

Measure a specific data driven strategy

Address Daily Needs and Data Gaps

Does the card…Provide visibility into a specific goal

Address Daily Needs and Data Gaps

Enable a Data driven strategy

Does the card…

Address Daily Needs and Data Gaps

Measure a specific data driven strategy

Does the card…

Address Daily Needs and Data Gaps

Intuitive

Cognitive Load

The total amount of mental effort being used by the working memory

https://www.searchdiscovery.com/blog/domo-bar-chart/

Reduce the Cognitive Load

OK…What does THAT mean?

Keep it SIMPLEKeep it PREDICTABLEKeep it SANE

Reduce the Cognitive Load

Standardize the look and feelKPI 1

KPI 2

KPI 3

Organize and simplify navigation

Reduce the Cognitive Load

Obsessive

Make a production out of the release Offer training Gamification

Foster a data driven Culture

Don’t let it go stale Keep it relevant

ITERATE ADJUSTADD

Foster a data driven Culture

Last 30 Days 66 Distinct Users

Report on your creation

Foster a data driven Culture

Use a single source for each data type

Certify cards

Create a Single Version of Truth

Address Daily Needs and Data Gaps

Reduce the Cognitive Load

Standardize the look and feel of the visuals

Organize and simplify navigation

Foster a data driven Culture

Conduct training

Iterate, Add, Adjust

Talk to end users

Every Card has a purpose

Consistent Relevant Intuitive Obsessive

What’sNext?

What’s Next?

Consistent: Revisit Card Certification

Relevant: Reach out to our users again

Intuitive: Create the Navigation page

Obsessive: Continuing Education & Gamification

Use a single source for each data type

Certify cards

Create a Single Version of Truth

Address Daily Needs and Data Gaps

Reduce the Cognitive Load

Standardize the look and feel of the visuals

Organize and simplify navigation

Foster a data driven Culture

Conduct training

Iterate, Add, Adjust

Talk to end users

Every Card has a purpose

Consistent Relevant Intuitive Obsessive