FOTE09 - Peter Robinson: A Pocket University: Open Content and Mobile Technology - Oxford on iTunesU

transcript

A Pocket University

Peter RobinsonComputing ServicesOxford University

Open Content and MobileTechnology - Oxford on iTunesU

Peter RobinsonComputing Services, Oxford UniversityBarry Cornelius, Steve Pierce & Carl Marshall

Online talks, events, interviews and conferences

Story of itunes.ox.ac.uk

Even august institutions..such as Oxford are embracing Web 2.0

Institutional Change

Up the Down Escalator

Oxford ITDevolved federated landscape

■ 46 Colleges & Halls, 200+ departments, ? AV units ■ 100+ AD domains, eDirectory, other DS■ MIT) KDC only global source for authentication (not used globally!

Oxford ITDevolved federated landscape

~ 500K emails a day ~ 72,000 IP hosts / PCs ~ 32,000 Usernames

April 2008- Oct 2008 • Opportunity for Oxford to one of the first non-US universities in iTunesU

• but Oxford had no■ central online audio-video repository■ budget

Hidden Webcast Videos

Transmission

What is podcasting?

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What is podcasting?

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Whatever. Wherever. Whenever.

PDA Mobile Phone DVD Player Memory Stick MP3 Player Digital Camera Video Camera Desktop Computer Laptop Computer

2004 2005 2006 2007 2008

Freshers Survey - Mobile is the norm

020406080

PDA DVD Player MP3 Player Desktop Computer

2004 2005 2006 2007 2008

Anatomy of a podcast

Podcast Feed

Podcast

Album ArtAlbumCollectionContainerFolder

RecordingsItemsMedia ItemsVideoFiles

iTunes U in October 2008

Three bricks along the top - access to sites within iTunes U.Categories (on the left) - access to topic areas.There is a top downloads box (on the right) - quick access to popular recordings.Lower down on the left, link Universities & Colleges

Oxford Podcast Community

http://users.ox.ac.uk/~busch/

Devolved workflow via OxITEMS RSS Engine

FAQ - is it free and open ? Yes ! - RSS/MP3

• Course Level

When you configure a tab, you tell it: The name of the tab; the URL of the RSS feed; how often to read the RSS feed; an e-mail address for reporting problems.

The listing of the tracks for the currently selected tab is taken daily from the RSS feed.

http://rss.oucs.ox.ac.uk/mat/nanotechnology-video/rss20.xml

Video podcast example

http://rss.oucs.ox.ac.uk/engfac/podcasts-medieval/rss20.xml

Medieval English Lecture

Without visuals?

http://rss.oucs.ox.ac.uk/politics/german-politics-slides-video/rss20.xml

A good compromise

Generating new content• New material every week produced by depts• New conversational podcasts fit for the medium■ Inside Science■ Conversations with Philosophers■ Day to day coverage of the Credit Crunch■ Artshows by students■ Student poetry slams■ Students interviewing experts

Pathways■ Taking the Grand Tour

■ 200 + members

Oxford on iTunes U launch

iTunes U today

Album covers - access to OXITEMS podcast feeds within iTunes U.Divisions (on the top left) - access to topic areas.There is a top downloads box (on the right) - quick access to popular recordings.

Oxford Podcast FAQs• Free,Free,Free• Parallel Web portal

• iTunes U content is on Oxford servers• Content is not owned by Apple• Standards based - MP3/MPEG4• Material donated by academics• Free to download, subscribe and use

Marketing

1,000,00 downloads + No 1 hit

Oxford Usage Statistics•1 million downloads in 10 mths• Popular feeds have 2,500+ downloads per week• 956 items in 186 RSS podcast feeds • Mainly 1 hr lectures• 75% audio only• Parallel Web Portal - 10% of downloads

• Stiglitz “Credit Crunch” talk• Romp through Philosophy• Building a business

A million downloads in 10 mths

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•Mailshot

•UI change•Mailshot

Is iTunes Web2.0 ?

The university commitment is considerable!

How soon is now?

Your own personal pocket university - A PLE

• “Enterprise level podcasting”■ Partnership Oxford,Cambridge,Open

■ Friends - UCL, Reading, Nottingham, Brookes, Sheffield OpenCast etc

JISC Steeple project

• Work on■ Aggregation■ Web Portals■ Servers - Encoding engines, but not capture■ Content management, workflow and legal processes

• Wiki etc - http://steeple.org.uk/

• Free manuals, guides, FAQs, code !

• “Enterprise level podcasting” Oxford,Cambridge,Open

Steeple Podcast Portal

Steeple - Bjoern Hassler, Peter Robinson,Carl Marshall 2009

Future = Open Content

Oxford OpenSpires

New JISC 1 year project - Open Content Strand

Podcasting Open Educational Resources released under Creative Commons

Institutional Change - “Hearts and minds”

Oxford OpenSpires

New JISC 1 year project - Open Content Strand

Podcasting Open Educational Resources released under Creative Commons

Institutional Change - “Hearts and minds”

"1) a new approach to virtual education based on a corpus of open learning content: the UK must have a core of open access learning resources organised in a coherent way to support on-line and blended learning by all higher education institutions and to make it more widely available in non-HE environments.

This needs to be supported by national centres of excellence to provide quality control, essential updating, skills training, and research and development in educational technology, e-pedagogy and educational psychology. "

•ʻOn-line Innovation in Higher EducationʼProfessor Sir Ron Cooke, Chair of JISC Board, 2008

Questions -Can we create a UK audio visual corpus? How would UK HE market it?The implications of Open content ?

"1) a new approach to virtual education based on a corpus of open learning content: the UK must have a core of open access learning resources organised in a coherent way to support on-line and blended learning by all higher education institutions and to make it more widely available in non-HE environments.

This needs to be supported by national centres of excellence to provide quality control, essential updating, skills training, and research and development in educational technology, e-pedagogy and educational psychology. "

•ʻOn-line Innovation in Higher EducationʼProfessor Sir Ron Cooke, Chair of JISC Board, 2008

The implications of Open Content ?

What do I get?

Commitment to share■ (Hall, 2001) suggests four reasons ....

1. Personal need, or anticipated reciprocity: learner has a pre-existing expectation that he will receive actionable and useful information in return.

2. Reputation: learner feels he can improve his visibility and influence to others in the community, e.g. leading to more work or status in the future.

3. Altruism, or the perception of efficacy of the community in sharing knowledge as a ‘public good’, especially when contributions are seen as important, relevant and related to outcomes.

4. (Tangible) reward: learners negotiate to get some kind of more tangible asset (financial reward, bond, etc.) in return.

http://www.creativecommons.org.uk/cclogolarge.png

Future = Open Content+Community

OpenStreetMap

Crowd-sourcing

WWI Poetry Digital Archive

Galaxy Zoo - classify the stars

virtual oxford

m.ox.ac.uk

Erehwon Project & OXPOINTS (Fernando, Dutton, Rahtz .. )

m.ox.ac.uk

Future = Open Content+Community

It makes you think...Contactpeter.robinson@oucs.ox.ac.uk

JISC Steeple JISC OpenSpiresOpenCastErehwon

itunes.ox.ac.uk

http://rss.oucs.ox.ac.uk/rusksch/pack2008-video/rss20.xml

And then there is Art...