Fototwist Case Study

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CLIENT

CASE STUDY – ABSOLUT party with FOTOTWIST.

Opportunity : Socialify BTL activity at Night clubs/ Restaurants

Background

While the brand did BTL activity at Night clubs/ Restaurants,The effect of the same remained confined to event only.

Moreover the customer engagement level remained very low and most of the time there was no brand/customer engagement at all.

The Solution

BTL Activity with the help of fun app (on tablets) called- FOTOTWIST.

FOTOTWIST KEY FEATURES Customer pics were taken at party, then Customers were asked to add fun props on picture like Moustache, Wig, Beard, Glasses, spectacles, Pagris, Mole, Hat etc to liven up the image.

Absolut Bottle and brand logo was added there after.

Then Branded Moments of customers (UGC) were shared on customer”s Facebook Wall/ Twitter page instantly.

Thus a local event went global on social sites resulting in multiplication of impressions and generating phenomenal OTS.

Actual picture done up with Fototwist app. Notice the Wig, Mask and ABSOLUT Bottle added to give a branded moment feel.

The Same picture updated in Customers Facebook wall in real time

Absolut Vodka Party on Afraa at Kolkata

ABSOLUT Fototwist user generated content…

Facebook update resulted in phenomenal rise in social activity creating brand buzz.

Admin of Myfototwist apps can access the Facebook statistic

Hi, we are NickitiansWe are an organization that firmly believes that days of mass media advertising is over and clients should stop

wasting their precious resources creating ads that people ignore. We however focus instead on creating fully

integrated experiences using the most relevant media - Mobile, Experience Zones, Augmented Reality (AR) and

Social Networking Sites to drive sales and create awareness.

Get in Touch…

Kolkata

Mr. Amrit Choudhury

98302 45330 ceo@nickit.in

Mr. Arpit Choudhury

9953666710 arpit@nickit.in

Bangalore

Viju Thomas Varghese

97043 06815 viju@nickit.in

Fototwist Case Study

Business