15
CLIENT
CLIENT
CASE STUDY – ABSOLUT party with FOTOTWIST.
Opportunity : Socialify BTL activity at Night clubs/ Restaurants
Background
While the brand did BTL activity at Night clubs/ Restaurants,The effect of the same remained confined to event only.
Moreover the customer engagement level remained very low and most of the time there was no brand/customer engagement at all.
The Solution
BTL Activity with the help of fun app (on tablets) called- FOTOTWIST.
FOTOTWIST KEY FEATURES Customer pics were taken at party, then Customers were asked to add fun props on picture like Moustache, Wig, Beard, Glasses, spectacles, Pagris, Mole, Hat etc to liven up the image.
Absolut Bottle and brand logo was added there after.
Then Branded Moments of customers (UGC) were shared on customer”s Facebook Wall/ Twitter page instantly.
Thus a local event went global on social sites resulting in multiplication of impressions and generating phenomenal OTS.
Actual picture done up with Fototwist app. Notice the Wig, Mask and ABSOLUT Bottle added to give a branded moment feel.
The Same picture updated in Customers Facebook wall in real time
Absolut Vodka Party on Afraa at Kolkata
ABSOLUT Fototwist user generated content…
Absolut Vodka Party on Afraa at Kolkata
ABSOLUT Fototwist user generated content…
Absolut Vodka Party on Afraa at Kolkata
ABSOLUT Fototwist user generated content…
Facebook update resulted in phenomenal rise in social activity creating brand buzz.
Admin of Myfototwist apps can access the Facebook statistic
Hi, we are NickitiansWe are an organization that firmly believes that days of mass media advertising is over and clients should stop
wasting their precious resources creating ads that people ignore. We however focus instead on creating fully
integrated experiences using the most relevant media - Mobile, Experience Zones, Augmented Reality (AR) and
Social Networking Sites to drive sales and create awareness.
Get in Touch…
Kolkata
Mr. Amrit Choudhury
98302 45330 [email protected]
Delhi
Mr. Arpit Choudhury
9953666710 [email protected]
Bangalore
Viju Thomas Varghese
97043 06815 [email protected]
