Foundations of Art and Design

Foundations of Art and Design

Chapter 10: Emphasis and Focal Point

Chapter 10: Emphasis and Focal Point

TermsTerms

Emphasis - when an artist or designer uses a technique to make the viewer look at a particular part of their piece.

Focal Point - A specific part or area of a piece that seizes and maintains the attention of the viewer.

Emphasis - when an artist or designer uses a technique to make the viewer look at a particular part of their piece.

Focal Point - A specific part or area of a piece that seizes and maintains the attention of the viewer.

Relationships between Emphasis and Focal Point

Relationships between Emphasis and Focal Point

Fig. 10.1 Lucas by Chuck Close

In Fig. 10.1 Lucas by Chuck Close the center of attention resides at the center of the composition. Is this point the point of:

In Fig. 10.1 Lucas by Chuck Close the center of attention resides at the center of the composition. Is this point the point of:

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Fig. 10.1 Lucas by Chuck Close

1. Emphasis2. Focal Point3. Both of these4. Neither of these

1. Emphasis2. Focal Point3. Both of these4. Neither of these

Relationships between Emphasis and Focal Point

Relationships between Emphasis and Focal Point

Fig. 10.2 The Outbreakby Kathe Kollwitz

In Fig. 10.2 The Outbreak by Kathe Kollwitz where is the focal point of the composition?

In Fig. 10.2 The Outbreak by Kathe Kollwitz where is the focal point of the composition?

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Fig. 10.2 The Outbreak by Kathe Kollwitz

1. Its center2. The upper left3. The lower left4. The lower right5. The upper right

1. Its center2. The upper left3. The lower left4. The lower right5. The upper right

Fig. 10.3 Marilyn Diptych by Andy Warhol

In Fig. 10.3 Marilyn Diptych by Andy Warhol where is the focal point?In Fig. 10.3 Marilyn Diptych by Andy Warhol where is the focal point?

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1. In the center2. In the upper right3. In the upper left4. In the lower right5. In the lower left6. There is none

1. In the center2. In the upper right3. In the upper left4. In the lower right5. In the lower left6. There is none

Fig. 10.3 Marilyn Diptych by Andy Warhol

Fig. 10.4 My Marilyn by Richard Hamilton

In Fig. 10.4 My Marilyn by Richard Hamilton the artist uses what technique to create a focal point?

In Fig. 10.4 My Marilyn by Richard Hamilton the artist uses what technique to create a focal point?

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20% 20% 20%20%20%1. Isolation2. Directional lines3. Contrast4. Content5. Placement

1. Isolation2. Directional lines3. Contrast4. Content5. Placement

Fig. 10.4 My Marilyn by Richard Hamilton

Emphasis by Directional Lines

Emphasis by Directional Lines

Fig. 10.5 Bauhaus Stairwayby Oskar Schlemmer

In Fig. 10.5 Bauhaus Stairway Oskar Schlemmer creates a point of focus in the composition using:

In Fig. 10.5 Bauhaus Stairway Oskar Schlemmer creates a point of focus in the composition using:

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20% 20% 20%20%20%1. Isolation2. Directional lines3. Contrast4. Content5. Placement

1. Isolation2. Directional lines3. Contrast4. Content5. Placement

Fig. 10.5 Bauhaus Stairway by Oskar Schlemmer

Emphasis by ContrastEmphasis by Contrast

Fig. 10.7 Untitled by Layla Ali

Contrast can be used to create emphasis. In Layla ali’s image Untitled Fig. 10.7, what character is emphasized by contrast?

Contrast can be used to create emphasis. In Layla ali’s image Untitled Fig. 10.7, what character is emphasized by contrast?

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Fig. 10.7 Untitled by Layla Ali

1. The character in the far upper right of the top frame

2. The characters in the lower left frame

3. The characters in the lower right frame

1. The character in the far upper right of the top frame

2. The characters in the lower left frame

3. The characters in the lower right frame

Emphasis by PlacementEmphasis by Placement

Fig. 10.9 Welcome the World Famous Brand Name by The Luo Brothers

In Fig. 10.9 Welcome the World Famous Brand Name by The Luo Brothers the artist uses many different components to create a focal point. What historical compositional structure also uses this type of layout to create a central focal point?

In Fig. 10.9 Welcome the World Famous Brand Name by The Luo Brothers the artist uses many different components to create a focal point. What historical compositional structure also uses this type of layout to create a central focal point?

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25% 25%25%25%1. Religious icons2. Pop icons3. Modern art4. Impressionism

1. Religious icons2. Pop icons3. Modern art4. Impressionism

Fig. 10.9 Welcome the World Famous Brand Name by The Luo Brothers

Fig. 10.11 Lunch II from the Missing Persons series by Ger Van Elk

In Fig. 10.11 Lunch II from the Missing Persons series by Ger Van Elk what technique does the artist most use to create emphasis?

In Fig. 10.11 Lunch II from the Missing Persons series by Ger Van Elk what technique does the artist most use to create emphasis?

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Fig. 10.11 Lunch II from the Missing Persons series by Ger Van Elk

1. Isolation2. Directional lines3. Contrast4. Content5. Placement

1. Isolation2. Directional lines3. Contrast4. Content5. Placement

Fig. 10.12 Great Criticism:Coca-Cola by Wang Guangyi

In Fig. 10.12 Great Criticism:Coca-Cola, Wang Guangyi uses what main technique to create emphasis?

In Fig. 10.12 Great Criticism:Coca-Cola, Wang Guangyi uses what main technique to create emphasis?

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Fig. 10.12 Great Criticism:Coca-Cola by Wang Guangyi

1. Isolation2. Directional lines3. Contrast4. Content5. Placement

1. Isolation2. Directional lines3. Contrast4. Content5. Placement

Multiple Focal PointsMultiple Focal Points

Fig. 10.13 Barbacoa para Cumpleaños by Carmen Lomas Garza

In Fig. 10.13 Barbacoa para Cumpleaños by Carmen Lomas Garza the image has multiple focal points. An artist may chose to do this for a variety of reasons. In this case the artist has chosen to depict multiple focal points for what reasons?

In Fig. 10.13 Barbacoa para Cumpleaños by Carmen Lomas Garza the image has multiple focal points. An artist may chose to do this for a variety of reasons. In this case the artist has chosen to depict multiple focal points for what reasons?

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Fig. 10.13 Barbacoa para Cumpleaños by Carmen Lomas Garza

1. Iconographic Reasons2. As Accents3. No reason

1. Iconographic Reasons2. As Accents3. No reason

Degree of EmphasisDegree of Emphasis

Fig. 10.15Noise, Pencil, Broken Pencil, Cheap Westernby Edward Ruscha

In Fig. 10.15 Noise, Pencil, Broken Pencil, Cheap Western, Edward Ruscha creates what by the use of leading lines and negative space?

In Fig. 10.15 Noise, Pencil, Broken Pencil, Cheap Western, Edward Ruscha creates what by the use of leading lines and negative space?

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25% 25%25%25%1. Emphasis2. Accents3. Focal Point4. None of these

1. Emphasis2. Accents3. Focal Point4. None of these

Fig. 10.15 Noise, Pencil, Broken Pencil, Cheap Western by Edward Ruscha

Absence of Focal PointAbsence of Focal Point

Fig. 10.17 Untitled, Sara Sze

In Fig. 10.17 Untitled, Sara Sze demonstrates the concept of:In Fig. 10.17 Untitled, Sara Sze demonstrates the concept of:

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25% 25%25%25%1. Emphasis2. Accents3. Focal Point4. Absence of Focal

Point

1. Emphasis2. Accents3. Focal Point4. Absence of Focal

Point

Fig. 10.17 Untitled, Sara Sze