FOX CITIES MANAGERS

December 8, 2009

Social MediaChuck Tomasi

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The purpose of the Fox Cities Managers it to network and provide educational material to promote leadership excellence

Purpose

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Electronics on stun One person talking at a time Start/End on time Use and agenda (and stick to it) Use a parking lot

Ground Rules

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AgendaTime Description Person(s)

6:00 Introductions All

6:10 Group Business Chuck Tomasi

6:20 Social Media Chuck Tomasi

7:15 Open discussion/networking All

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Introductions

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Name Company Title What you expect

out of this mtg A popular song

from the year you graduated H.S.

Website review◦ Site Preview◦ Resources and Tools◦ Sponsors – include text?

Spread the word◦ Mention on twitter/Facebook/LinkedIn◦ Hash tag: #fcmgrs

Group Business

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Social Media- Chuck Tomasi

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Chuck Tomasi Appleton WI Father/Husband IT Manager Podcaster Black Belt Author Group leader

An open communication network powered by:◦ Social networks◦ Blogs◦ Microblogging◦ Message boards/forums◦ Wikis◦ Gaming◦ Podcasts◦ Video/photo sharing

What is Social Media?

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Growing and maintaining a network◦ Making acquaintances◦ Maintaining relationships◦ Getting your ideas “out there”

Goal:◦ Be known for your ideas/brand◦ Having security and resources

The Challenge

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Making introductions and building relationships takes time

It’s hard to get your ideas/brand recognized

How do we do this?◦ Join groups (this one,

Church, leagues, clubs)◦ Go to parties◦ Volunteer work

The Real World (meatspace)

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Enter Technology

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Email◦ Speed◦ Mostly 1:1◦ How to find new contacts?◦ Relative traffic is declining

Today 90% of Internet communication is not on email

Participating in at least one social network? Posts/update status daily (or more)

Quick Poll (show of hands)

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Extension of what we do (or should be doing) in meatspace◦ Get out there◦ Listen◦ Share ideas◦ Offer to help

Advantages◦ Leverage the technology to quickly find people

with similar interests◦ Send/receive updates quickly◦ Jumping off point for face-to-face contact

Social Networks

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Who’s talking? Why you should listen Why you should participate Who is using it for what

The Conversation

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Strategy

Establish Presence

Expand Reach

Nurture Relation

ships

Properly Maintain Presence

5 Steps to Success

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Regardless of industry, all successful entrepreneurs, executives and career professionals follow a repeating 5-step process to generate increased ROI

Twitter - Microblogging Facebook - Personal LinkedIn - Professional BizNik – B2B Interactions (partnerships) FastPitch Networking – Press releases Plaxo – Cross LinkedIn w/Facebook Merchant Circle – Google results Q Alias – Google results

Social Media Sites

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Blogs◦ Few publishers, many readers◦ Comment capabilities to get

feedback◦ Excellent way to share your

ideas Forums

◦ Targeted questions/discussions with a group

◦ Similar interests

Blogs and Forums

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Easy to fit in short messages

Tracking capabilities◦ What is my network interested

in? Tools

◦ Tinyurl.com◦ Bit.ly◦ Ow.ly

Short Links

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Multiple accounts◦ Twitter◦ Facebook

Manage multiple “columns”

Windows, Mac, iPhone

Tweetdeck.com

Tools - Tweetdeck

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Multiple accounts◦ Twitter◦ Facebook◦ LinkedIn

Multiple columns/tabs

Webapp Deferred delivery

and stats

Tools – Hootsuite.com

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Problem: Grow my podcast audience◦ Twitter – using hash tags

Doubled followers to Technorama in one week Created awareness for Gmail Podcast with other

Gmail users Problem: Challenged by IT Director

◦ LinkedIn – using Answers Posted my question with simple data and got a dozen

responses and a vendor introduction in 48 hours

My Successes w/Social Media

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Identify a problem Sign up and get involved Start building connections

Where to start?

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2 hrs/mo to start (per profile) >30 hrs/mo in a year Options:

Time and Cost

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DIY($75/hr)

•1 site $2400/mo•6 sites $14,400/mo

Hire Employee($35/hr)

•1 site $1120/mo•6 sites $67200/mo

Outsource($30/hr)

•1 site $960/mo•6 sites $4800/mo

You don’t have time not to! Your competition is doing it

“But I Don’t Have Time…”

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If you’re not moving ahead,you’re standing still.

If you’re standing still,you’re falling behind.

What questions do you have about Social Media?

Questions

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DISC Gone Wild – Karen Baker Rupel◦ Optional $40 profile test◦ ~A fun and interactive way to learn about your

work style preferences and how to maximize your strengths in an ever-changing workplace~

January 12, 2009 6-8PM

Next Month’s Topic

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Web site◦ http://www.foxcitiesmanagers.com

Linke◦ http://www.linkedin.com/groups?gid=1819730

Find this group online

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Date Topic

January 12 DISC – Karen Baker

February 9 Excel – Lookups and Pivot Tables

March 9 Personal productivity (GTD intro)

April 13 Email management

May 11 Non-verbal communications

June 8 TBD

Future Topics

2nd Tuesday of Each Month

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We appreciate you taking time out of your busy schedule and spending it with us to improve yourself and your organization

Thank you

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