Free yourself from

conventional thinking

Sears Kodak Sony

have failed due to a reason...

Sears Kodak Sony

have failed due to a reason...

Sears Kodak Sony

have failed due to a reason...

Sears Kodak Sony

have failed due to a reason...

Sears Kodak Sony

have failed due to a reason...

‘Status Quo thinking’

Ways to kill the Status Quo thinking

1.Impose artificial limitations

imposing strict limitations on the resources

available

Enforcing artificial constraints stimulate

more inventive solutions

Artificial constraints could be...

A. thinking exclusively on

existing customers

B. assuming new

customers as no longer a revenue option

c. No cross selling

d. increasing share of wallet

2. Alter The point of view

willing to look at all possibilities from a

new perspective

3. Compare your organisation to others

This approach can be a powerful driver of new

ideas

"Expose yourself to the best things humans have

done, and then try to bring

those things into what you are doing.“

Steve Jobs

it's about stimulating surprising ideas that

might not come to light otherwise.

it's about stimulating surprising ideas that

might not come to light otherwise.

4.Look for unorthodox opportunities

Don't constrain your thinking to improving only products or services...

rethink every touch point between you and

your customer

Improve on the current interaction of the

customer with your organization.

Case - Barnes & Noble

Barnes & Noble focused on creating a unique multi-channel experience on its

Nook tablet.

They built physical stores to demonstrate

and enabled a user-friendly online experience

They built physical stores to demonstrate

and enabled a user-friendly online experience

Barnes & Noble, an example, for every

retailer on multi-channel strategy as they meld their online, mobile, and

physical presence.

Barnes & Noble, an example, for every

retailer on multi-channel strategy as they meld their online, mobile, and

physical presence.

Barnes & Noble, an example, for every

retailer on multi-channel strategy as they meld their online, mobile, and

physical presence.

Barnes & Noble, an example, for every

retailer on multi-channel strategy as they meld their online, mobile, and

physical presence.

To summarize:

Impose artificial limitations

Alter Your Point-of-View

Look for unorthodox opportunities

Impose artificial limitations

Alter Your Point-of-View

Look for unorthodox opportunities

Impose artificial limitations

Alter Your Point-of-View

Look for unorthodox opportunities

Impose artificial limitations

Alter Your Point-of-View

Look for unorthodox opportunities

Thank You