Nov 29, 2013

MEETS TALENT GARDEN MILANMATTEO PENZO THOMAS SUTTON

FROG AT A GLANCE

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WE ARE A GLOBAL PRODUCT STRATEGY AND DESIGN FIRM

We bring together a unique combination of creativity, collaboration and business planning to deliver breakthrough products and services to the market.

We are more than 600 strategists, researchers, designers, and technologists who consult and partner with clients across industries and geographies.

We help organizations increase their value and expand their offerings through a human-centered design process.

Zurich Connect Responsive Redesign - Creative Pitch November 2013 - Confidential4

DiscoverAnalysis Becomes Insights

•Design  research•Market  and  business  research•Technology  assessment•Opportunity  mapping

DesignInsights Become Ideas

•User  Experience  architecture•Sketching  and  modeling•Ecosystem  integra=on•Visual  design•Prototyping  and  usability•Out-­‐of-­‐the-­‐box-­‐experience

DeliverIdeas Become Products

•Detailed  design  &  documenta=on•SoCware  architecture  &  engineering•Tes=ng  &  Quality  Assurance

DeployProducts Go To Market

Cer=fica=on•Systems  integra=on•Packaging  and  marke=ng  support•Post-­‐launch  revisions  and  enhancements

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OUR PROCESS

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HOW WE DO IT

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Know your user

See the big picture

Think with prototypes

Be interdisciplinary

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Know your user

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KNOW YOUR USER

Participatory DesignContextual EnquiryfrogImmersiveUser walkthroughs

Analytics will tell you what people do with your product. But they will never tell you why they do it.

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Think with Prototypes

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THINK WITH PROTOTYPES

Rapidly

Verify the design intentionsTest, measure, improveGenerate new ideasSee your users in action

The best communication tool

The value of a prototype lies in what you learn from it.

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See the big picture

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SEE THE BIG PICTURE

Business Model CanvasTechnology StrategySoftware ArchitectureExperience Strategy

Growth Strategy

Just because you’re a lean start-up, doesn’t mean you don’t need a strategy.

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Be interdisciplinary

Quality  Assurance

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Be interdisciplinary

Interac=on  Designer

Visual  Designers

Design  Lead

Interac=on  designer

Quality  Assurance

Android  developers

Web  developersSoCware  Architect

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BE INTERDISCIPLINARY

Design + Tech + BusinessChicken & Egg vs. Chickens & PigsAgile/Lean UXCross-pollination

Always tailor to the team!

A team of open-minded specialists sparks innovation and achieves excellence.

Work hard party harder