From idea to company

VIA University College7 October 2013

Janus Boye

Learn to accept changeSweden changed to driving in the right side

Before you start

Make the key decisions1) Company name?2) What’s for sale?3) Who needs your product?4) How will customers find you?5) What will it cost?6) Where will you work?

Fail fastEasy in theory, but tough in practice

What’s really your product?

The 2nd simple ideaDifferentiation by being vendor-neutral

It is the teamYou can’t do it all on your own

First hireWhen my fiancée was away Spain in 2005

Do networkingKeep an open mind and read good books

Find something you really enjoy

Richard Branson did drag for charity

My favourite morning runRun with the Vikings on Conference Day #2

Get helpDanske Bank has made it possible for J.

Boye

Get startedPR is great but long-

term

Take risksLaunching a US conference in 2009

Stay hungry, stay foolish

Questions

Janus Boye

jb@jboye.com

+45 29 70 15 00

jboye.com

@janusboye