Full Stack Marketing

transcript

London Full Stack MarketersOur first meeting

Outline

● Lessons from full stack developers● Full stack marketing● Where’s FSM today?

Full stack development

Front-end, back-end, devops

Front-end, back-end, devopsCSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap...

Front-end, back-end, devopsCSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap...Full stack developer - professional generalist

Front-end, back-end, devopsCSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap...Full stack developer - professional generalistDo everything: small apps, marketing sites, widgets, Wordpress, feature build and optimisation

Front-end, back-end, devopsCSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap...Full stack developer - professional generalistDo everything: small apps, marketing sites, widgets, Wordpress, feature build and optimisationIdeal startup founding team member

Who’s aware of this?

Full stack marketing

Marketing equivalent - professional generalist

Marketing equivalent - professional generalistDo everything: work across channels to find users and evangelists, get the story to the world

Marketing equivalent - professional generalistDo everything: work across channels to find users and evangelists, get the story to the worldIdeal startup founding team member

Marketing equivalent - professional generalistDo everything: work across channels to find users and evangelists, get the story to the worldIdeal startup founding team memberSEO, Copywriting, Paid Advertising, Email Marketing, Social Media, Positioning, In-Product Marketing, Public Relations, Content Marketing, Blogging, Storytelling, Lifecycle Marketing, App Store Marketing, Analytics, A/B Testing, Landing Page Optimization, HTML/CSS/Javascript, Customer Service, Pitching, Distribution, Biz Dev - thanks Wade Foster!

Marketing equivalent - professional generalistDo everything: work across channels to find users and evangelists, get the story to the worldIdeal startup founding team member

Who realises this?SEO, Copywriting, Paid Advertising, Email Marketing, Social Media, Positioning, In-Product Marketing, Public Relations, Content Marketing, Blogging, Storytelling, Lifecycle Marketing, App Store Marketing, Analytics, A/B Testing, Landing Page Optimization, HTML/CSS/Javascript, Customer Service, Pitching, Distribution, Biz Dev - thanks Wade Foster!

Full Stack Marketing todayHow did we get here? Where’s here?

● Feb 8th - Marcelo Calbucci, “We need more startup marketing minds (a.k.a. Full-Stack Marketers)”

FSM today

● Feb 11th - Wade Foster, “The 21 Skills of a Full Stack Marketer”

FSM today

The 21 Skills of a Full Stack Marketer

SEO, Copywriting, Paid Advertising, Email Marketing, Social Media, Positioning, In-Product Marketing, Public Relations, Content Marketing, Blogging, Storytelling, Lifecycle Marketing, App Store Marketing, Analytics, A/B Testing, Landing Page Optimization, HTML/CSS/Javascript, Customer Service, Pitching, Distribution, Biz Dev

● Aug 1st - Kyle Tibbits, “Rise of the full-stack marketer”

FSM today

Rise of the full-stack marketer

Development has become much easier and cheaper

“Over the last decade … the cost of building a product has drifted towards zero... the full-stack developer... can switch between web, mobile and native without necessarily having to switch people.” Kyle Tibbits

Distribution is essential

“...one of the biggest challenges a modern-day founding team will face is getting distribution once you’ve built a minimum viable product, nailing the killer user experience and putting your product into the hands of real people quickly.” Kyle Tibbits

Rise of the full-stack marketer

● Aug 1st - Kyle Tibbits, “Rise of the full-stack marketer”

● 2005 - Steve Blank, “The Four Steps to the Epiphany”

● 2008 - Eric Reis, “What is customer development?”

FSM today yesterday!

FSM today

Who’s doing this?

What’s your experience of full stack marketing, and the need for it?

Thanks!

Ollie Glass@ollieglass

is.gd/londonfsm@londonfsm