Post on 27-Jun-2020
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Stroke Helpline 0303 3033 100
stroke.org.uk
Fundraising & Services working together
A joined up approach in the Community
Stroke Helpline 0303 3033 100
stroke.org.uk
• Raise awareness of stroke and stroke prevention
•Our Helpline and Stroke Information Service offer expert advice and support
• Invest £2m+ a year in research
• Campaign to push stroke higher up the government and public agenda
• Support over 150 voluntary groups and 800 affiliated stroke clubs
• Run 358 Life After Stroke Services across the UK helping 40,000+ people
We are the Stroke Association. Our vision is for a world where there are
fewer strokes and all those who experience stroke get the support they need.
Stroke Helpline 0303 3033 100
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Total income £34m
Fundraised income £22m
Contract income for Services £11m
Finances
Stroke Helpline 0303 3033 100
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Stroke Helpline 0303 3033 100
stroke.org.uk
• “Coming together is a beginning. Keeping together is progress. Working
together is success.”
• Henry Ford
• “The way a team plays as a whole determines its success. You may have the
greatest bunch of individual stars in the world, but if they don't play together, the
club won't be worth a dime.”
• Babe Ruth
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Life After Stroke Services
Stroke Helpline 0303 3033 100
stroke.org.uk
Stroke Association services
• 358 commissioned services
• 258 contracts
• £11.2m contract income
• 600 staff, 1/3 full time, some professionally
qualified in health or social care
• Just under 3,000 volunteers, of whom 13% are
stroke survivors
Stroke Helpline 0303 3033 100
stroke.org.uk
Types of service accessed
Count of Primary Service Type (CS Service)
Primary Service Type (CS Service) Total
Back to Life 95
Child Stroke Project 59
Communication Plus 595
Communication Support 3070
Community Integration 181
Community Stroke Coordinator 396
Conversation Group 43
IAS & Peer Support 856
IAS/Family & Carer Support 30643
Keep in Touch (KIT) 72
Life After Stroke (IAS &CS) 2318
Long Term Support 274
Other 1
Partnership for Older People's Project 71
Personal Budgets Support 387
Reablement 118
Return to Work 62
Stroke Day Service 20
Stroke Health Improvement Programmes 85
Stroke Health Promotion/Prevention 648
Stroke Navigator 527
Stroke Review Coordinator 818
Stroke Support (IAS &B2L) 114
Stroke Welfare Navigation 135
Grand Total 41588
Table 7:Service Users
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Services – recent history
• Communication Support & Family & Carer Support
(remain core services, most common)
• Postcode lotteries
• Funding crises – pressure on contract funding.
• Popular myth that our services are not funded
by donations – reality is only direct cost is
funded by contract income.
• Limited range of services
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New model Life After Stroke Services
• Review & re-positioning of our services
• How we add value locally and nationally
• Staff working to develop the model
• Co-production essential
• Community engagement and role of volunteers
• Staff working to develop the model
Stroke Helpline 0303 3033 100
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Stroke Recovery Service
Integrated Service Solution
Hospital to Community- Stroke Recovery & Support
Workers, My Stroke Guide
Review service
Intensive Early Integration Support
Rehabilitation
Communication support service- Aphasia, Dysphasia etc.
Emotional needs support-Anxiety, depression, etc.
Supported Self management and Confidence
Building Secondary Prevention Programme
Carer Support
Advocacy
Specialist Childhood Stroke Service
cialist
Advice & Information
One to one support
Online community
Telephone Helpline
Voluntary Groups and Clubs:
Peer support, Sign-posting, Carer
network and support, Befriending,
Exercise programmes, emotional
support, Aphasia Cafés
Grants
Added Value Sustaining Independence
Building Social Capital
Contracted Services Hospital to Community Support Services Person
Centred
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Community & Events
Fundraising
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stroke.org.uk
What does the Community and Events team do?
• The Community and Events Fundraising team is responsible for
developing fundraising in the regions and countries
• We do this by:
• Planning and organising our own fundraising events
• Promoting and supporting third party events
• Working with our existing Stroke Clubs and Operations groups to
develop income for the charity
• Developing opportunities for community groups to fundraise for us
• Facilitate “Reactive” fundraising where supporters come to us to take
part in their own events/activities to raise £ for us
• However it hasn’t always been like this……………
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History
Old approach - Community Fundraising main focus on In
Memoriam donations
Team worked in isolation from Services in regions and
countries
In Memoriam donations the prime income source in the
“regions”
No C&E fundraising teams in Scotland, Northern Ireland or
Jersey
Stroke Helpline 0303 3033 100
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Something had to change…
We developed portfolio of Planned Fundraising Events to attract live
supporters
We needed to ensure that our C&E fundraisers were active in their
communities developing awareness and fundraising opportunities for
our supporters
We needed to ensure that we could work together with our Services
colleagues on the co-creation of regional plans
We needed to ensure that the network of Stroke Clubs could work
with us to generate income both for themselves and the Association
We needed to generate opportunities for volunteers
We needed to become UK wide
We needed to be able to generate more income from Community and
Reactive sources ie volunteer led
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What we did…
Introduced fundraising teams in Scotland, Northern Ireland and
Jersey to complement our existing teams in England and Wales
We developed several planned events activities which we
delivered across the UK including our Resolution Runs series
We developed a specific Step out for Stroke event for our
service users to help them with their Life After Stroke -
delivered across the UK with Services colleagues engaged with
their fundraisers on the co-creation of plans.
We developed our Partnership in Fundraising activity with
Stroke Clubs so that we could share resource and generate
income for both
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What we did 2…
Developed a UK wide Telemarketing team who we use to
promote specific challenge events across the UK attracting
significant numbers of supporters who we can build
relationships with
Created a new Stroke Ambassador role for our volunteers who
would help our fundraising teams
Increasinngly built our relationships and planning activity
between the C&E fundraising and Services teams
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Current C&E structure
• The Community and Events Fundraising teams consist of the following staff
members in each region/country
• Community and Events Fundraising Manager
• Regional Fundraiser
• Fundraising Assistant
• The Regions are structured so that we have a team in 9 regions across
England and teams in Wales, Scotland, Northern Ireland and Jersey
• The fundraising team structure matches the structure of the Services team – we
are co-terminus in Regions and Countries
• Fundraising staff now work collaboratively with their Service colleagues on the
development of fundraising plans
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Building Communities
Survey
Top Line Results
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1. Do you understand what is
meant by community development
or engagement (CDE) activity?
Key themes to emerge:
• Making stroke & the Stroke Association more visible on the ground
• Working together to meet the needs of stroke survivors
• Building capacity/relationships
• Support fundraising
• Information is often not up-
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Key themes to emerge:
• Raising awareness
• Prevention
• Clubs and Groups
• Partnership working
• User involvement
2. How do we engage with our
communities currently?
• Training and capacity building
• Service delivery
• Communication/Campaigns
• Influence
• Fundraising
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• Prevention/KYBP
• Learn and share
• LASA award
• SAVG growth
• Stroke forum/consultation group
• Clubs and Groups
3. Currently what are the key areas of CDE
activity that are working well in your area?
• Volunteer training
• Communication/Campaigns
• Working with students
• Multi agency work
• Volunteer conferences
• Static box collections
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4. What is not working well and
why do you think that is?
Key themes
• Workforce/capacity
• Volunteers
• Infrastructure
• Health commissioners
• Partnerships and networks
• Low charity profile
• Missed opportunities
• Providing what people want
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5. What are the challenges for
building CDE in your area of work?
Key themes
• Workforce/capacity
• Access
• Volunteers
• Communities
• Resources
• Clarity
• Perception of Stroke
Association (as a charity )
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• Resources
• Strategic vision work
• Good practice guides
7. What tools, resources, support
do you feel you need for your role
or area of working?
• Training
• Support
• Other comments - NESTA
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• Increased capacity
• Skills and experience
• Raise profile/Awareness of stroke
10. What do you see as the benefit
of CDE in your area of work?
• Better service delivery
• Shared ownership
• Raising more money
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North West Region
Fundraising and Services – model of collaboration
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North West FR and Services
Working Together
•Meetings and Communication about SAVGs
•Fundraising and Voluntary Groups working together
•Step Out – Communication and Involvement
•Stroke Ambassadors – 49 recruited in 2 years
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Meetings formalised
• Built into objectives
• RIO attends FR/Events meetings
• FR attends Regional and ARM Meetings – information
cascaded
• Consistent message passed on about joint working and
events by all staff including FR, RIO, ARMs etc.
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SA
• RIO provided list of all North West SAVGs to FR colleagues
which includes when, where, who the main contacts and local
primary staff contacts are.
• FR divided up SAVGs between the team so each are responsible
for a number of groups to make contact and build a relationship.
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SA
• RIO and FR discuss and feedback if anyone has had a visit, a
new group is set up or if any opportunities or issues arise.
• We created a leaflet to hand out to SAVGs that explains what
activities they could do together to raise funds for their group and
the Stroke Association.
Stroke Helpline 0303 3033 100
stroke.org.uk
SAVG FR Leaflet
Both your group and the Stroke Association need to raise money to help support people affected by stroke. Here are some ideas of how we can work together to help raise funds
Sip for Stroke and other sponsored events
You can organise your own sponsored event using the event templates, support literature and materials available from your local fundraising team.
Organised events
For example, Step out, Resolution Run and other running events, cycle rides, and abseils
Your local fundraising team organises a number of events every year. If someone in your group would like to take part in a Stroke Association organised event then a percentage of the money they raise can go to the group. But don’t forget to tell us before they do the event that they are one of your members / supporters!
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SAVG FR Leaflet
Supermarkets
Community chip schemes, bag packing, general collections and awareness days
Lots of supermarket chains have a scheme where they support local charities but they do vary from store to store.
For example, You could approach supermarkets in your area with an applications for a community grant. Sometimes these are decided by a board of supermarket employees, sometimes by the shoppers themselves.
Another idea is to request for a bag packing day where your members covers as many tills as possible with collection buckets, or you could just hold a general collection. But the more collectors you can muster, the more successful this is. In some cases, over £1,000 has been raised in one day at one supermarket.
It’s always a good idea to let your local fundraising team know if you are planning to approach any supermarkets so they don’t accidentally approach them at the same time!
Stroke Helpline 0303 3033 100
stroke.org.uk
SAVG FR Leaflet
Local Charity of the Year
For example, Mayoral Appeals, Golf Captains (or Lady Captains) Charity, Round Table, Lions, Masons, Buffalos, or Rotary Clubs
Being chosen as Charity of the Year can generate a lot of support but it is also a big undertaking and is better done in partnership with your local fundraising team. You need to let your fundraising team know before you approach any of these organisations, or if you have been approached by them. Your fundraiser will then work with you to help you plan an approach, support the Charity of the Year activities you’ll be asked to do, and discuss with you how the money is to be shared.
Stroke Helpline 0303 3033 100
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SAVG FR Leaflet
How your local fundraising team can help you
Ideas! Our Big Get Together pack has lots of ideas on how you can raise money
Collecting tins and buckets
T-shirts to help draw attention to stroke
Due to the cost of these please note that we may only be able to provide you with
a couple depending on the type and size of your fundraising activity.
Justgiving and other online sponsorship sites
If someone in your group is doing a sponsored event then they can set up a
Justgiving page linked to the Stroke Association. There is a cost involved in this
so either we can agree to share the income, or the group can simply keep the
money raised and the Stroke Association will use the money it claims back from
the government (GiftAid) to pay the admin fees.
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Golf Charity of the Year
• FR created database of all North West Golf Clubs
• Every 12 months there is a mailshot sent to clubs
including a letter and new branded leaflet
• This highlights and encourages golf clubs to support not only the national
charity but the opportunity to support a local Stroke Association Voluntary group
The new SAVG leaflet outlines to them that Golf Charity of the year partnerships
are a way to gain income, awareness of their group as well as volunteers.
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Step Out
• FR attend regional staff/management meetings to cascade information, Stroke
Association groups staff primary contacts encourage the SAVGs to get
involved.
• RIO set up teleconference for all North West staff to ask any questions or raise
concerns – including a prompt to invite SAVGs and Stroke Clubs to be involved.
• Region created shared spreadsheet which all staff could access which acted as
a project plan
Added into the project plan is an email out to all SAVGs direct from the regional
FR team to inform them of all Step Outs in the region that they could be
involved in.
Stroke Helpline 0303 3033 100
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Stroke Helpline 0303 3033 100
stroke.org.uk
Stroke Ambassador Role
What is the purpose of the role?
Stroke Ambassadors help us raise awareness of stroke and the Stroke
Association with the general public.
What tasks can this role include?
Delivering presentations about stroke and the Stroke Association at
conferences, events and to local community groups.
Attending conferences, events and exhibitions to represent the Stroke
Association and stroke.
Taking blood pressures at events to raise awareness of the link between
high blood pressure and stroke.
Stroke Helpline 0303 3033 100
stroke.org.uk
Stroke Ambassador Role
What tasks can this role include?
Signposting people to Stroke Association services and support by distributing information to professionals, individuals, GPs, health centres, gyms and
other locations in your area.
Attending cheque presentations.
Supporting campaigns locally.
Feeding back any potential opportunities for further fundraising, volunteer support, campaigning or other support that Stroke Association staff can
follow up on.
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NW Stroke Ambassadors
Training
• Where we are now
• What to think about before doing a presentation
• Example of presentation
• Practise session
• Lets have a go
• Materials
• Promise
• KYBP
NW FR and Services team have a pool of 49 Stroke Ambassadors to support us by attending cheque collections, FR or awareness events, deliver awareness talks and be a voice for Stroke in their community
Stroke Helpline 0303 3033 100
stroke.org.uk
Impact on Community Fundraising
• Gross income from Community and Events Fundraising has risen by £1M
(36%) in last 3 years.
• 309 Stroke Ambassadors support our work
• ROI improved year on year
• Community and Reactive income risen significantly soon to be 50% of income
• In NW Region income has risen by £134k (54%) in last 3 years.
• None of this progress would have happened if the Regional Fundraising teams
worked in isolation from Services colleagues
• We have also started to co-create a cross organisation Building Communities
initiative
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The Future
• Increase in C&E income
• Increased % of income from Reactive Fundraising = 50% of C&E income
• Stronger presence for Stroke Association locally
• Greater Community Development and Engagement
• Creation of stroke communities with stronger supporter loyalty
• More SAVGs/Stroke Clubs/Stroke Ambassadors
• Stronger Community footprint
Stroke Helpline 0303 3033 100
stroke.org.uk