Fundraising Strategies to Grow Your MissionFundraising Strategies to Grow Your Mission

Agenda

Welcome & Introductions

Fundraising Strategies to Grow your MissionAmy Holland, Blackbaud Tara Jayne-O’Donnell, Blackbaud

Audience Participation Time! Fundraising Challenges – Lessons Learned Tips and Tricks

Questions, anytime!

Your Role at the School?

Hey! I’m Amy HollandAt Blackbaud 2 years

Hometown Laytonsville, Maryland

Director, Blackbaud K12 Charter Solutions

Currently lead new Blackbaud’s K12 charter team focused on bringing industry leading solutions to the charter market

Strategic thinker in education technology, business development, marketing, product management, fundraising, and consulting

Development Director

exceeding fundraising campaign goals

board strategic planning sessions

Thought leader in the charter technology market

Hey! I’m Tara Jayne-O’DonnellAt Blackbaud 10 years

Hometown Brooklyn, NY

10+ years of supporting Education customers with digital and major gift fundraising practices. (University of Wisconsin, University of Georgia, West Point)

Canadian born, Southern raised, Brooklyn Based

University of Georgia Alumna, active runner, travel enthusiast, philanthropy focused

DRIVENEW

FUNDING

GROWEXISTINGFUNDING

35,000Clients(6,000 K12 Schools) in over 60 countries

35 yearsexclusively serving nonprofits

We getnonprofitsAnd that means weunderstand howyou grow…

INFRASTRUCTURE

Mission Growth

Blackbaud Charter Solutions…

WordPress Website Design

Better financial stewardship from a holistic picture

Simplified billing and payment management

Current Challenges: Charter FundingMore innovation with typically less funding

3 main buckets:

- Local, the $ follows the students- Not for SCPCSD or IHEs sponsored schools

−State/Federal grants

−Fundraising

Are you fundraising today?Development Plan and Committee?

Fundraising is growing in charter schools

11

Charter School fundraising challenges…Small fundraisers exhaust my volunteers – no more bake sales unless for community building!

Finding updated donor data

Managing the donor life cycle and touch points

Donor stewardship

Understanding donor giving capabilities to make the right ask

Managing campaigns and reporting – board meetings!

Tracking grants, gift restrictions, expenses and utilization

Strategies for Growth

Convertthem into donors

Retainthem and builda relationship

Recommended Donor Type

Wealth Rating

Next Ask Amount

Total EstimatedAssets

Principal Gifts

Planned Gifts

Major Gifts

Sustainer Gifts

Annual Gifts

Occasional / First Time Gifts

All Constituents

FUNDRAISING PYRAMIDA principal gift is a 6-figure or 7-figure giftA major gift is $10k or moreA mid-level gift is $1k-$10k

Source Target Analytics, a division of Blackbaud

1 in 4 people will

donateif a

friend asks them.

Crowdfunding is when people donate their networks in addition to

their time, talents and treasure.

Individuals Want to Fundraise on Their Own Terms

Why does it matter?

• Empower Charter Schools

• Every $1 spent = $2.84

• 62% of donors who give to crowdfunding are new

• Broaden Donor base

• Empower Students, Parents and Faculty for their causes

$94 average gift size

$754 average

Fundraising Goal

Empower your supporters with everydayhero

• P2P Events

• Walkathon & Virtual Events

• Giving and Day of Service

• Project-based Fundraising

56% of online donors said that compelling storytelling is what motivated them to make a donation.

“After 21 years of paper forms and countless volunteer hours spent counting coins, we teamed up with everydayhero to invite all of our students and families to create a personal fundraising page. In our first year we nearly doubled our fundraising outcomes, raising $30,985 in 5 weeks!”

La Salle raised $30,000 on everydayhero with its first-ever walkathon. With everydayhero, La Salle was able to move to a fundraiser with an ROI of 95%, compared to 45% ROI on previous fundraisers including apple and wreath sales. everydayhero helped impact La Salle’s financial growth, but equally as important, it also empowered the entire school community to work together as a team toward a common goal.

Diving Child High School’s annual all-student fundraising campaign provides students an opportunity to make service to their community a central and authentic part of their lives. Using everydayhero, students sought pledges from family and friends raising $53,147 from 1004 donors, to benefit local charity St. Vincent’s de Paul, then volunteered and serve at a variety of community locations in a Day of Service.

Kicking off…

SC Alliance of Public Charter Schools EveryDayHero Fall Fundraiser

Funding the FutureAlliance fundraiser to support Charter School Education Initiatives “Funding the Future”

Tailored peer-to-peer fundraising campaign to drive community engagement to extended donor outreach and bring attention to its key initiatives.

Through your generous support we are fundraising to charter a path by providing funding to help innovate, engage and foster opportunities for growth

Charter School PackageCustomer Success ManagerA dedicated customer success manager will be provided as your main point of contact throughout.The customer success manager will answer questions and provide support.

Everydayhero Platformeverydayhero Pro is a simple, scalable, intuitive peer-to-peer fundraising platform. It allows you tocreate fully branded campaigns that reflect your school’s unique look and feel, and helps you empower individuals to raise more for your school.

Training Self-guided tours are provided within the product. Additionally, training blocks are allocatedfor your software implementation.Our Software Consultants will also be available for questionsvia phone and email correspondence during implementation.

StrategyStrategic support, review and optimization including recommended fundraising and communication strategies.

Training to fit your needs and skill level

Dedicated Customer Success Manager

Core features across everydayhero

Audience participation time!

Fundraising challenges, lessons learned to share?

Successes?

Tips and tricks – I’ll kick it off!

Fundraising Tips and Tricks…Tell stories that inspire

Right message, right person, right time

Thank loudly, thank often

Create a gratitude plan

Know your donor’s giving potential

No more bake sales!!!

All inclusive fundraising – peer-to-peer campaigns

Audience participation time! Fundraising challenges, lessons learned to share?

board members engaged in fundraising?

donor insights – the right ask amount?

Successes?

annual giving campaigns

capital campaigns

peer-to-peer

Tips and tricks?

Don’t miss the premiere tech gathering for social good!

Let’s continue the conversation…• Visit our Blackbaud Booth in Exhibit Hall

• Contact:

• Amy Holland, Director of K12 Charter Solutions

• Amy.Holland@blackbaud.com

• Tara, Vertical Lead of Education for Peer-to-Peer

• Tara.Jayne-O’Donnell@blackbaud.com

• K12.Blackbaud.com/charterschools • Npengage.com

premier nonprofit resource for trends, best practices,

and need-to-know news.