Past, Present and Future of Visual Analytics

Jitender Aswani

decisions answers change

influence

March on Moscow by Charles Minard

London Cholera Map

War Mortality by Florence Nightingale

big, critical & increasingly complex

broken

data approach

PCN  

Enterprise  >1B  

Upper  Mid-­‐Market  >500M  

SME  

Direct Indirect

Direct:  78M 4%    LE:  1.9M        3%    

SME:  6.1M 1%  

Total License Revenue: 97.3M

   

10%  

   

Indirect:  17.3M 2%

VAR : 4.9M 1% OEM: 9.2M 1% GA : 3.2M 7%

 

LE:  SME  86:14  69:31  40:60  

LE:  SME  87:13  

Direct:  Indirect  38:68  

?

visualization approach

?

~5-10% business users

~85-90% IT

~5% data analyst

consumers producers

reports and dashboards: not enough

immediacy speed simplicity

self-reliance

rise of visual analytics

Image courtesy of stuckincustoms.smugmug.com/Burning-Man-Page

“analytical reasoning facilitated by visual interfaces”

Source: Tableau: Tale of 100 Entrepreneurs

visualization is not an afterthought

“We are at the forefront of an evolutionary market that is fraught with opportunity for innovative tools and solutions that can help users handle the information overload plaguing every major organization around the globe.”

Source: : IDC Market Analysis, Worldwide Interactive Data Visualization Tools Forecast, Emphasis added

… the fastest growing segment with 38% and 33% growth rates in ’11 and ’12…

Source: Emerging Technology Analysis: Visualization-Based Data Discovery Tools, Gartner, June 17, 2011.

speed immediacy

simplicity cost

joy

Source: Lavastorm Analytics

falling short

acknowledgement Source: Tableau

ü  access to data

ü  know data models

ü merge data

ü  understand measures

and dimensions

ü  get the right context

future

ü  public + private + social data

ü more semantic enrichment

ü more viz types

ü mobile and cloud authoring

ü  predictive

ü more collaboration

weather

SF giants

movies near me

walmart

lincoln

search based visualization

get answers to all your business questions

business questions big data

discover more no training

in-memory

machine learning

graph structures

NLP

technology

Image courtesy of confederate.com

future is incredible!

Image courtesy of stuckincustoms.smugmug.com/Burning-Man-Page