Post on 23-Jan-2018
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1© 2017 Apttus Corporation
Wim HaverhalsCOMMUNICATIONS INDUSTRY GLOBAL VERTICAL LEAD
© 2017 Apttus Corporation
Telecommunications Industry Trends
© 2017 Apttus Corporation
A Transforming IndustryVirtualization, Cloud and Customer Experience
94% of global telecoms have NFV transformation projects30% of entire IT budgets will be dedicated to NFV by 201894%
73%
86%
© 2017 Apttus Corporation
73% of CIOs say that all IT will be on the cloud in the near future71% of operators globally are already ready to deploy cloud BSS
86% customers said they will pay more for better experiences62% companies see customer experience as key differentiator
Security
Information
MachineLearning
IoT
Mobile
Cloud
Maturity
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Source: Salesforce Communications 2016
Technology Disruptions by 2025
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Security
Information
MachineLearning
IoT
Mobile
Cloud
Maturity
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• Let there be an App for it!• 7.5B devices in the world• Mobile Internet economic effect:
$10.8 Trillion ANUALLY
Mobile & Apps
Technology Disruptions by 2025
© 2017 Apttus Corporation Source: Salesforce Communications 2016
Security
Information
MachineLearning
IoT
Mobile
Cloud
Maturity
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• Virtual Networks• Ubiquitous• Economic effect: $6.2 Trillion
Annually
Cloud Computing
Cloud
Technology Disruptions by 2025
© 2017 Apttus Corporation Source: SalesForce Communications 2016
Security
Information
MachineLearning
IoT
Mobile
Cloud
Maturity
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• Predictive intelligence• Self-protecting apps• Things in IoE need protection• Spend on security rising to $1.6
Trillion by 2025
Cyber SecuritySecurity
Technology Disruptions by 2025
© 2017 Apttus Corporation Source: SalesForce Communications 2016
Security
Information
MachineLearning
IoT
Mobile
Cloud
Maturity
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• 2.5 Quintillion (1018) Bytes of data produced every day
• Information to understand the past and predict the future
Information of Everything
Information
Technology Disruptions by 2025
© 2017 Apttus Corporation Source: SalesForce Communications 2016
Security
Information
MachineLearning
IoT
Mobile
Cloud
Maturity
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IoT
• 50B devices now rising to 1 Trillion by 2025
• Economic effect by 2025: $T3.8 to $T11.3
Internet of Things
Technology Disruptions by 2025
© 2017 Apttus Corporation Source: SalesForce Communications 2016
Security
Information
Machine
Learning
IoT
Mobile
Cloud
Maturity
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MachineLearning Automation & AI
The “human-equivalent” output of AI by 2025
140,000,000
Technology Disruptions by 2025
© 2017 Apttus Corporation Source: Salesforce Communications 2016
We are Moving Towards a Hyper-Connected World
© 2017 Apttus Corporation
It’s a Revolution Across Industries…
… And Telecom is the Core Backbone
© 2017 Apttus Corporation
© 2017 Apttus Corporation
New Business Models, New CompetitionThere will be Winners and Losers
Pro
lifi
c
Conso
lidati
ons
Dis
rupti
on
© 2017 Apttus Corporation
Driving Digital Transformation
“For CSPs this means that you need to increase your OTT
Service footprint (know your customer)”
© 2017 Apttus Corporation
The Time is NowDigital Transformation is a Necessity
“Availability of new technologies and innovations may make 2017 the year of digital transformation for carriers in
both in the US and globally.”
- Deloitte
“Global spending on cloud, mobile, social and big data technologies targeted by communications services
providers will be $1.45 trillion by 2019.”
- Gartner
Telcomm Service Providers
6NPS
New Entrants
72NPS
Source: Temkin Group, 2015
COMMS’ Net Promoter Scores Need Help…
© 2017 Apttus Corporation
Move to the CloudGain scalability, agility, plug-and-play interoperability, Service Availability
Embrace Customer-CentricityEnable omni-channel customer journeys and personalized bundles
(know your customer)
Reinvent Telecom SalesTransform Sales Engagement from Technology to Purpose-driven services
Elements of Successful Transformation
© 2017 Apttus Corporation
TDC Transformation from Access to Services
B2B portal
IT Service Bus
BillingUsage collection
and charging
IP access management
PhysicalInfrastructure
manager
Business core services
DSL manager Coax manager Mobile manager
Order and asset management
Workflow manager
Sales Force
Application & Content manager
Fault B2B portal
Sales Product Catalog
Customer HubContract
ManagementSales Force
CRMApttus
CPQ
Sales Force Community
Usage collection and charging
Workflow manager
TDC Telco cloudSDN enabled
network
Key success criteria's
• Abstracting physical infrastructure from services• Moving from subscription and prepaid to event billing• Instant service fulfillment
Note: Simplified view. Current stack comprises +200 applications
Application & Content manager
© 2017 Apttus Corporation
TDC Journey with Apttus
•Using Apttus to unifysales process across, by adding structure to legacy flat products
•This will support future fulfillment platforms, since service definitions will remain
Abstraction
•Automate bespokepricing
•Enabling multiple discount schemeswithin a single shopping cart, alwayssecuring the agreedprice for the Customer
Pricing
•Using same abstractionto communicate to legacy systems
•Supports mixed product masters in the interim period of sun settinglegacy systems
Bridge to Legacy
•Apttus as pricing and configuration engine for all sales channels
•Uniform product presentation to sales or end user, regardless of backend system
•B2B portal
© 2017 Apttus Corporation
Full OOB Apttus Feature Functionality (CPQ, CLM, XA) + Telco Specific Accelerator Templates, aligned with Product Releases
Seamless interaction between Contract and Quote
Industry Standards & Open APIs:
• TM Forum
• SF Comms
• AIC
Industry Network Patterns (OSI Layering)
Apttus Telco Industry Solution
© 2017 Apttus Corporation
COMMERCIAL CATALOG
X-AUTHOR
CPQ CLM OM QTCi RM
Telco Industry Solution
Telco Industry Solutions
Product
Direct Sales Channel Partners Wholesale Customers
Apttus’ Industry Cloud Next….
© 2017 Apttus Corporation
Portal (Self-Service, Partner, E-Commerce)
Launch Acceleration templates (Customers & Partners)
Turnkey interactions with best-in-class Industry Capabilities (Open Standards)
Bi-directional Commercial- to Technical- Service Catalog translation
Service Analytics (white space analysis)
GSA Standards (NS2020)
Apttus COMMS Industry Cloud…
Innovation Ecosystem
Product Design
Offer PersonalizationOrder
OrchestrationService Order Management
Real-time Decisioning
Charging & PolicyBilling & Financial
Management
Marketing Sales Service Portal E-Commerce AnalyticsPlatform ofEngagement
A Complete B/OSS Stack on the Cloud
PartnersConsumers Retail AgentMobile Web SocialBusiness Field Service Self-service
E-Signature
Billing & Financial Management
Charging, Policy & Entitlements
Self-Service & E-Commerce
Commercial Service Catalog
CPQ & Order Capture
Usage Analytics & Decisioning
Order & Asset Management
Technical Service Catalog
Network & Service Inventory
Service Provisioning and Activation
Contract & Asset Management
Apttus’ / Partner Combined Footprint
“They always say time changes things, but you actually have to change them yourself.”
- Andy Warhol
© 2017 Apttus Corporation
Thank You
© 2017 Apttus Corporation