Game of Throbs

transcript

GAME OF THROBS

Gamification as the heart of phygital marketing

Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ self contributions.“ ”

http://en.wikipedia.org/wiki/Gamification

YOUNG PEOPLE CLEVER PEOPLE

YOUNG PEOPLE TO THE RIGHT, PLS

CLEVER PEOPLE TO THE LEFT, PLS

“ ”NOT SO “ENGAGING”, RIGHT?

“ ”BUT IT WAS A GAME ANYWAY.

BUT THE IDEA BEHIND IT.”“THE POINT AIN’T THE GAME,

“ ”THE FLAVOR IT LEAVES

YOU DON’T EXPECT”“GAMIFICATION

INFORMATION, GAMIFICATION.”“POST-GLAMOUR : ADVERTISING,

Game Theory is the study of strategic decision making. Specifically, it is “the study of mathematical models of conflict and cooperation between intelligent rational decision-makers.” An alternative term suggested “as a more descriptive name for the discipline” is interactive decision theory.“ ”

http://en.wikipedia.org/wiki/Game_theory

Game Theory is the study of strategic decision making. Specifically, it is “the study of mathematical models of conflict and cooperation between intelligent rational decision-makers.” An alternative term suggested “as a more descriptive name for the discipline” is interactive decision theory.“ ”

http://en.wikipedia.org/wiki/Game_theory

It quite seems to describe that conflict-and-cooperation “game” which happens between any conversing brand and the customer, also known as customer journey or purchase funnel.

THANK YOU NOW GO AND CHANGE THE WORLD. (I WON’T TELL YOU ONCE MORE)

Game of Throbs

Marketing