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GAME OF THROBS

Gamification as the heart of phygital marketing

© 2015 emanuele soi

Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ self contributions.“ ”

http://en.wikipedia.org/wiki/Gamification

© 2015 emanuele soi

YOUNG PEOPLE CLEVER PEOPLE

© 2015 emanuele soi

YOUNG PEOPLE TO THE RIGHT, PLS

CLEVER PEOPLE TO THE LEFT, PLS

© 2015 emanuele soi

“ ”NOT SO “ENGAGING”, RIGHT?

© 2015 emanuele soi

“ ”BUT IT WAS A GAME ANYWAY.

© 2015 emanuele soi

BUT THE IDEA BEHIND IT.”“THE POINT AIN’T THE GAME,

© 2015 emanuele soi

“ ”THE FLAVOR IT LEAVES

© 2015 emanuele soi

© 2015 emanuele soi

YOU DON’T EXPECT”“GAMIFICATION

© 2015 emanuele soi

© 2015 emanuele soi

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© 2015 emanuele soi

INFORMATION, GAMIFICATION.”“POST-GLAMOUR : ADVERTISING,

© 2015 emanuele soi

Game Theory is the study of strategic decision making. Specifically, it is “the study of mathematical models of conflict and cooperation between intelligent rational decision-makers.” An alternative term suggested “as a more descriptive name for the discipline” is interactive decision theory.“ ”

http://en.wikipedia.org/wiki/Game_theory

© 2015 emanuele soi

Game Theory is the study of strategic decision making. Specifically, it is “the study of mathematical models of conflict and cooperation between intelligent rational decision-makers.” An alternative term suggested “as a more descriptive name for the discipline” is interactive decision theory.“ ”

http://en.wikipedia.org/wiki/Game_theory

It quite seems to describe that conflict-and-cooperation “game” which happens between any conversing brand and the customer, also known as customer journey or purchase funnel.

© 2015 emanuele soi http://blog.hardhatdigital.com.au/

© 2015 emanuele soi

THANK YOU NOW GO AND CHANGE THE WORLD. (I WON’T TELL YOU ONCE MORE)