© 2
015
eman
uele
soi
GAME OF THROBS
Gamification as the heart of phygital marketing
© 2015 emanuele soi
Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ self contributions.“ ”
http://en.wikipedia.org/wiki/Gamification
© 2015 emanuele soi
YOUNG PEOPLE CLEVER PEOPLE
© 2015 emanuele soi
YOUNG PEOPLE TO THE RIGHT, PLS
CLEVER PEOPLE TO THE LEFT, PLS
© 2015 emanuele soi
“ ”NOT SO “ENGAGING”, RIGHT?
© 2015 emanuele soi
“ ”BUT IT WAS A GAME ANYWAY.
© 2015 emanuele soi
BUT THE IDEA BEHIND IT.”“THE POINT AIN’T THE GAME,
© 2015 emanuele soi
“ ”THE FLAVOR IT LEAVES
© 2015 emanuele soi
© 2015 emanuele soi
YOU DON’T EXPECT”“GAMIFICATION
© 2015 emanuele soi
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INFORMATION, GAMIFICATION.”“POST-GLAMOUR : ADVERTISING,
© 2015 emanuele soi
Game Theory is the study of strategic decision making. Specifically, it is “the study of mathematical models of conflict and cooperation between intelligent rational decision-makers.” An alternative term suggested “as a more descriptive name for the discipline” is interactive decision theory.“ ”
http://en.wikipedia.org/wiki/Game_theory
© 2015 emanuele soi
Game Theory is the study of strategic decision making. Specifically, it is “the study of mathematical models of conflict and cooperation between intelligent rational decision-makers.” An alternative term suggested “as a more descriptive name for the discipline” is interactive decision theory.“ ”
http://en.wikipedia.org/wiki/Game_theory
It quite seems to describe that conflict-and-cooperation “game” which happens between any conversing brand and the customer, also known as customer journey or purchase funnel.
© 2015 emanuele soi http://blog.hardhatdigital.com.au/
© 2015 emanuele soi
THANK YOU NOW GO AND CHANGE THE WORLD. (I WON’T TELL YOU ONCE MORE)