Gamification Design Workshop - Module 1 by Monica Cornetti

transcript

Gamification Design Workshop – Module 1

Hosted by International Speaker and Author#1 Gamification Guru as Ranked by UK-based Leaderboarded

Monica Cornetti

Gamification Design WorkshopModule 1

• What are your measurable business objectives?

• Why are you gamifying this project or process?

• How will Gamification help you to achieve your objectives?

Click icon to add picture Click icon to add picture

• Quantify objectives, e.g. to increase market share to 55%, to increase customer satisfaction levels to 95% etc.

• Need to be challenging. Objectives shouldn't be too easy to achieve.

• Need to be attainable. They shouldn't be unrealistic.

• Should be understandable so that they are easy to communicate.

Criteria• Quantify objectives, e.g. to increase market share to

55%, to increase customer satisfaction levels to 95%

• Need to be challenging. Objectives shouldn't be too

easy to achieve.

• Need to be attainable. They shouldn't be unrealistic.

• Should be understandable so that they are easy to

communicate.

Business Objectives1. A restaurant chain has the objective of increasing market

share from 20% to 80% within three years.

2. A bowling center has the objective of becoming the

'best' in the field.

3. A retail chain has the objective of increasing sales

revenue by 2% this year.

4. A baseball team has the objective of improving its future

performance.

5. A computer software company has set the target of

reducing consumer complaints from 5% to 4% within the

next twelve months.

On the left are a list of business objectives. Using the criteria listed on the right – which of them do you think meet the definition of a business objective?

Is Gamification a Good Idea?

What exactly do we want to achieve from gamifying this process

or this project?

Internal Business Objectives

External Business Objectives

How to Measure Engagement?

KPI’sKey Performance

Indicators

SMART Objectives

• Reduce spending by 10% in 2013. • Increase sales by 50% before the end of the year. • Get 50 new clients in the next six months. • Research four new products for release in the next

month. • Increase market share by 20% in the second quarter. • Increase customer satisfaction by 10 points in the

next six months. • Cold call 200 new clients in the next month.

A List of Examples

Remember to list who, what, where, when, and how.

Required User Actions

What do you need people

to do?

As you start your

Gamification project…

• What are your measurable business objectives?• Why are you gamifying this project or process?• How will Gamification help you achieve your

objectives?

Evaluate, Adapt… Don’t Forget the Fun!

Rated as a #1 Gamification GuruInternational Speaker

Connect with Monica

monicacornetti.com

Website: www.monicacornetti.comTwitter: www.twitter.com/monicacornettiLinkedIn: www.linkedin.com/in/monicacornettiFacebook: www.facebook.com/monicacornetti.entreprenowEmail: monica@monicacornetti.com