Post on 14-Apr-2017
transcript
GAMIFICATION
TO REALITYFROM THEORY
Kristoffer FrangBusiness Developer
kristoffer.frang@bizpartengage.com+46 46 272 55 06@kristofferfrang
www.bizpartengage.com
info@bizpartengage.com+46 46 32 05 85@bizpart
BOOST YOUR CORPORATE ENGINE WITH
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DEFINING THE PROBLEM
DESIGNING AN ENGAGING EXPERIENCE
BEHAVIOR AND BUSINESS VALUE
GAMIFICATION IN PRACTICE
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PLUMMETING EMPLOYEE ENGAGEMENT
Source: http://www.gallup.com/strategicconsulting/163007/state-american-workplace.aspx
19%
30%
51%
% %% Actively Disengaged Not Engaged Engaged
Focus on Encourage Employee Strengths
Ignored Employees
Focus on Improving Employee Weaknesses
33%
45%
22%
58%40%
2%
1%38%
61%
(US companies)
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THE ZOMBIE THREAT
COST: $550 BILLION (ANNUALY)
Source: http://www.gallup.com/strategicconsulting/163007/state-american-workplace.aspx
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ENGAGEMENT IN HR’S PERSPECTIVE
Source: http://www.psychometrics.com/docs/engagement_study.pdf
69 % think that low engagement is a problem
41 % of organizations address employee engagement directly
- Communicate clear expectations- Listen to employees’ opinions- Give recognition
The most important elements to improve engagement is believed to be:
96 % think that is imporant or very important to address the low enagement
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DESIGNING AN ENGAGING EXPERIENCE
UNDERSTANDINGMOTIVATION
UNDERSTANDINGSTRUCTURE
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UNDERSTANDING MOTIVATION
MOTIVATION ACCORDING TOSTEVEN REISS, Ph.D
Started out with 400 thinkable goals
Collected survey data
Factor analysis
16 BASIC HUMAN MOTIVATORS
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FAMILY IDEALISM SOCIAILIZING
SENSE OF ACHIEVEMENT CURIOSITY ROMANCE
REVENGE HONOR STATUS
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EFFORT
STRUCTUREFEEDBACK
SHORT TERMENGAGEMENTENGAGEMENT LOOP
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SLAY THE DRAGON
PROGRESSION LOOP LONG-TERMENGAGEMENT
STRENGTHSKILL
OVERALL PROGRESS
Do the tutorial
Explorea cave Boss fight! Level up Find a great
team
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Continue Project A
?
Introduction
Join Team A ?
Start competenc
e group
Initiate workshop
s
PROGRESSION LOOPEM
PLO
YMEN
T
PRO
MO
TIO
N
?
?
?
Discover the
intraweb
?
Commit to project
A
?
Internal Project
Training
Start competenc
e group
?
?
?
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PROGRESSION LOOP
Koppla till Gallups siffror som visar att man mår bra att fokusera på styrkor.
Koppla till Reiss’ motivationsanalys
GO
AL
Successful gamification combines long- and short-term loops according to the goals and behavior that one seek.
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DEFINE A SUTIBLE STRUCTURE BY COMBINING LONG- AND SHORT-TERM ENGAGEMENT LOOPS2.
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TRIGGERMOTIVATION
BJ. FOGG’S BEHAVIOR MODEL
ABILITYThe willingess to
do certain behavior
The amount of effort and/or
resources you have to put in to do
certain behavior
Something that trigger the behavior.
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mot
ivat
ion
ability
boring behaviour
motivatingbehaviour
difficultbehaviour
simple behaviour
activitionthreshold
triggersfail here
triggerssucceed here
BJ. FOGG’S BEHAVIOR MODEL
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mot
ivat
ion
ability
boring behaviour
motivatingbehaviour
difficultbehaviour
simple behaviour
activitionthreshold
GAMIFICATION VS. SOCIAL MEDIA
Keeping a large social
network
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mot
ivat
ion
ability
boring behaviour
motivatingbehaviour
difficultbehaviour
simple behaviour
BJ. FOGG’S BEHAVIOR MODEL
TRADITIONAL IT-SYSTEMS
GEMIFIED IT-
SYSTEMS
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mot
ivat
ion
ability
boring behaviour
motivatingbehaviour
difficultbehaviour
simple behaviour
activitionthresholdClimb the leaderboard
Easy to invite
GAMIFICATION
GAMIFICATION VS. SOCIAL MEDIA
Email reminder
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“Well designed games are able to solve complementary (and relatively much
harder) problems than social networks do. If used properly, gamification is able
to drive long term engagement and persistent actions reliably.”
– Michael Wu (Stanford University)
GAMIFICATION VS. SOCIAL MEDIA
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ANALYZE WHAT’S PREVENTING TARGET BEHAVIOR AND DESIGN TO TARGET THE MOST EFFECTIVE ELEMENTS3.
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ANALYZE WHAT’S PREVENTING TARGET BEHAVIOR AND DESIGN TO AFFECT THE MOST EFFECTIVE FACTORS3.
DEFINE A SUTIBLE STRUCTURE BY COMBINING LONG- AND SHORT-TERM ENGAGEMENT LOOPS2.
IDENTIFY KEY INTRINSIC MOTIVATORS FOR YOUR AUDIANCE1.
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CHALLENGEMotivate consultants to commit to personal development and career progress.
SOLUTIONMotivators: Curiosity, Power, Honor
CONSULTANCYCOMPANY
Structure: Focus on progression loops. Engagement loops in initial phase.
GO
AL
Behavior: Ability already relative high; main focus on motivation.
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CHALLENGEMotivate consultants to commit to personal development and career progress.
SOLUTION
CONSULTANCYCOMPANY
Initial phase mechanics: • Incentivized forum and profile for internal awareness.• Incentivized follow-up routines.• Leaderboards.• Points.
Continuous mechanics:• Show long-term professional progress.• Goal setting and achievements.• Illustrate personal development relative to the
organization’s.
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CHALLENGEMotivate external sales staff to take engage in online-courses and information.
SOLUTIONMotivators: Saving, Curiosity, Competiveness (revenge)
RETAILCOMPANY
Structure: Exernal staff; focus on engagement loops.
GO
AL
Behavior: Focus on ability and motivation
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SOLUTIONMechanics:• E-Learning.• Interactive blog.• Points for every action.• Reward-shop.• Event access.• Leaderboards.• Push activity.
CHALLENGEMotivate external sales staff to take engage in online-courses and information.
RETAILCOMPANY
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EXCITING FUTURE AHEAD
• More data –> More engagement
• User Engagement Index
• Gamification in bigger scopes