Genre Analysis and Business Communication

Business Communication

Business communication adheres to certain standards. How well you conform to those standards will determine how successful your communication will be.

Genres

Each type of Business communication has its own special set of standards, or conventions. Each special set of conventions constitutes a genre.

Business Genres

Voice• job interviewTelephone• sales callWriting• memo

Business Writing Genres

• Memos• Complaint letters• Adjustment letters• Cover letters• Recommendation letters• Resignation Letters• Reports• Proposals

Successful Communication

Message• Identify the message you want to send• Determine desired feedback

Example• apply for job• interview

Successful Communication

Receiver• Consider the receiver

Example A• HR manager in large corporationExample B• friend’s father in family-run business

Successful Communication

Medium• Choose the most appropriate medium

Example A• letterExample B• telephone call

Genre Analysis

Medium• Determine if medium has accepted genres.

Example A• cover letter and résuméExample B• no accepted genre

Genre Analysis

• Find model(s) of the genre.• Read the model(s) thoroughly.• Determine the content.• Determine the organization (structure).• Determine the style.• Determine the register (type of language).• Determine the effect on the reader.

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Content

• What is the message conveyed?• What information or ideas are included?

Content: General

• Why candidate should be hired

Content: Specific

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Content: Specific• Information about the position

– what, where , when• Information about educational qualifications

– what, where, when• Information about previous employment

– what, where, when• Suitability for the job

– personality and familiarity with products/service• Goodwill Closing

– what should happen in the future

Organization

• Layout (format)• Paragraphing (formula)

Organization

Layout (format)• visual look• information included• placement of information

– top/bottom– before/after– left/right/centre– justification

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Organization

Sample Layout• letterhead• date• inside address• salutation• body• complimentary closing• signature group

Organization

Paragraphing (formula)• number of paragraphs• info in each paragraph• determine if there is a formula with multiple

models

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Organization

Sample organization1.position applying for2.education and experience3.why suited 4.goodwill closing

Style

• Formal• Neutral• Informal

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Style

Sample style• formal

Register

• Vocabulary• Grammar

Register

• vocabulary specific to field

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Register

Vocabulary specific to field• sales representative• language teaching materials• sales assistant

Register

• vocabulary specific to field• vocabulary specific to genre

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Register

Vocabulary specific to genre• apply• position• enclosed• CV/résumé• employed• experience

Register

• vocabulary specific to field• vocabulary specific to genre• set expressions

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Register

Set expressions• I am writing to apply for the position of...• ...which was advertised in...• As you can see from my enclosed...• I obtained a degree in...• I am interested in working...• Please do not hesitate to contact me...• I look forward to hearing from you.

Register

Grammatical forms• verb tenses

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Register

Grammatical forms• verb tenses

– past tense (2)

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Register

Grammatical forms• verb tenses

– past tense (2)– present continuous (1)

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Register

Grammatical forms• verb tenses

– past tense (2)– present continuous (1)– present tense (7)

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Register

Grammatical forms• verb tenses

– past tense (2)– present continuous (1)– present tense (7)– present perfect (5)

Register

Grammatical forms• verb tenses

– past tense (2)– present continuous (1)– present tense (7)– present perfect (5)

• verb form – active

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Register

Grammatical forms• verb tenses

– past tense (2)– present continuous (1)– present tense (7)– present perfect (5)

• verb form – active (14)– passive

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Register

Grammatical forms• verb tenses

– past tense (2)– present continuous (1)– present tense (7)– present perfect (5)

• verb form – active (14)– passive (2)

Register

Grammatical forms• verb tenses• verb form • pronouns

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Register

Grammatical forms• verb tenses• verb form • pronouns

– I (9)– You (3)

Register

Grammatical forms• verb tenses• verb form • PronounsSentence Length• short• long

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Register

Grammatical forms• verb tenses• verb form • PronounsSentence LengthParallel Structure• horizontal• vertical

Rua Miguel Bombarda 2-1, 251 Torres Vedras Portugal 5 10 00 June 12, 2008 Ms. B. Dickenson (Personnel Manager) Scotland House, Harlow, Essex CM33 5HL, England Dear Ms. Dickenson, I am writing to apply for the position of sales representative, which was advertised in the Guardian on July 22, 2002. As you can see from my enclosed CV, I obtained a degree in Economics from Lisbon University in 1999. Since that time I have been employed as a sales assistant with Benetton and consequently have some experience in sales. I have also been trying to improve my English through evening classes and have reached an advanced level. I am very interested in working in sales and I feel very enthusiastic about the possibility of working with teachers and English language teaching materials. I have studied from some of the books you have published and I know their high quality. Please do not hesitate to contact me at the above address should you require any further information. I look forward to hearing from you. Yours sincerely, Elia Riberro

Register

Grammatical forms• verb tenses• verb form • PronounsSentence LengthParallel Structure• horizontal (5)• vertical (0)

Effect on Reader

• impressed with qualifications• impressed with suitability

Effect on Reader

• impressed with qualifications• impressed with suitability• impressed with ability to adhere to genre