Get an a for your mba strategy paper

transcript

Helping you get an ‘A’ grade for your MBA Strategy Paper

Dr Rob Collinswww.PESTLEWeb.com

Basis for your Strategy Paper

To get a top grade in a strategy paper you need a firm foundation.. An excellent analysis of the business

environment

Explain your analysis in a clear, logical manner

Show how this leads to threats and opportunities for your business

Traditional ‘PEST’ analysis is not enough

Use ‘PESTLEWeb’ to get you on track for that ‘A’ Grade

Why PESTLEWeb?

Enables businesses to identify threats and opportunities in their environment

Allows you to produce an excellent analysis of your business environment for strategy analysis

Quick and easy to learn

Turns a list of unrelated facts...– Into a well-structured argument– Convincing– Relevant

What others are saying …

Your business needs ‘radar’ to scan your current environment for threats and opportunities

Day, G.S. and Schoemaker, P.J.H“Peripheral Vision: Detecting the weak signals

that make or break your company”

Your strategic success depends on a deep understanding of future scenarios

Van Der Heijden, (1996) “Scenarios: The art of Strategic Conversation”

Traditional PESTLE

A ‘key-word’ driven approach to identifying issues....– P : Political– E : Economic– S : Social– T : Technological– L : Legal– E : Environmental

Generates a random list of issues No coherent 'story' or logic

Global Business Environment

Specific Industry

Specific Business

Your Strategy

PESTLE Issues

What…• is changing?• is important?• represents an

opportunity?• represents a threat?

Building your first PESTLEWeb

TM model using

www.PESTLEWeb.com

Issues...

Common symbols to represent issues in your business environment

Brainstorm initial issues ..

Use the editor at www.PESTLEWeb.com to brainstorm and organise your

initial set of issues

Links...

Create links to show causes and consequences

Arguments...

Predict and explain impactson your business

Analysis...

Strengthen the analysis with comments, references and arguments

Rich data...

Add rich supporting information to each issue about risks, confidence and time-scales etc.

Tabulate

Use PESTLEWeb Editor to automatically create tables for

documents

Report

..and even generate 'narrative' output that can be used in essays and reports

Critically Review each Issue

What is changing? What is important? More causes? More consequences? What represents an opportunity? What represents a threat? More information needed?

PESTLEWebTM

turns a list of unrelated facts into a

– Convincing ..– Relevant …– Well-structured ..

…argument

Further Information..

Join us at www.PESTLEWeb.com

Use the PESTLEWeb editor to model your business environment

Read about our current research

Learn more advanced PESTLEWebTM methods

PESTLEWebTM

Picture your Business Environmentwww.PESTLEWeb.com