Some tips from @clementdelangue @edelajonquiere @mention

NEWSJACKING, you said?

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How many users COULD you have?

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How many users could you have?How many users DO you have?

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Why? But why?

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Friday, October 11, 13

Entrepreneurs have neither time...Friday, October 11, 13

... nor money

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Time spentCoverage

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NEWS

NEWS

NEWS

NEWS

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Friday, October 11, 13

1/ Google Alerts NewsJacking

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#behindthescenesNews shot

uscredibility shot

News shot, again!

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Yay, let’s start the press release (never before a yes)

Our press releases rock!

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Yay!

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II/ iOS 7 releaseNewsJacking

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“Shit, there will be so many bugs for the release of iOS7, for all the popular apps”

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5 mins later

News shot

News shot

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7 mins later

Yay, let’s start the press release (never before a yes)

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20 mins later

Our press releases rock!

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40 mins later

Yay!

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“Think, try, learn”

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#1 Timing is everything

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#2 Trust is key

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#3 It doesn’t always work

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#4 ??

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So what’s your next NewsJacking?

mention us if you get coverage: @clementdelangue @edelajonquiere

@mentionFriday, October 11, 13