Post on 24-Jan-2015
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Get SIP Smart
Trends and Directions of
Session Initiation Protocol
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Key Discussion Points
● Business cannot scale efficiency● Users have too much control and choice● Our behavior must be altered
● SIP scales● SIP will move control back to IT● SIP has already changed how we work
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SIP is BIG business
● SIP as a carrier service● SIP and Unified Communications● SIP and the Cloud● SIP and Mobility● SIP and Presence● SIP and Video
Who’s Missing?
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Simple SIP Diagram
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The Inevitability of SIP in Business
● The IBM model of the 70’s was to centralize computing● Specialized cable plant● Access provided through ASCI terminal● A HARDWARE GAME
● The Microsoft model of the 80’s was to decentralize computing● Specialized devices● Extended/remote access● A SOFTWARE GAME
● The model of today is to centralize EVERYTHING● Maintain business intelligence locally● Enabled through ANY IP device
● AN ACCESS GAME
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The VALUE of SIP in Business
● Bandwidth Management● Session Initiation Protocol equalizes communications
● Access Uniformity● Moving from Device to User based communications
● Simplification● Moving the complexity back into the cloud
● Presence● If you knew where and how a person was
communicating would you alter the way you reach out to them?
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The Basics of SIP Communications
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The Future of Unified Communications
Source Gartner Jan 2010
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There are simply too many ways for us to communicate
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Unifying Communications with SIP
● Presence is a key element in Unified Communications
● It is also a fundamental component of SIP● The SIP Trifecta
● Carrier Push● Application Pull● Business Need
● SIP doesn’t care● Vendor agnostic
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The Future and SIP
● When we unify every device, won’t we also unify how we access our business intelligence?
● Once we move applications into the Cloud how will we “dial”?
● If my IP connected device doesn’t have a keyboard how do I “type”?
● How will I maintain my personal space?● What happens when applications become
“smarter”?
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The Future and SIP
● Our work will NOT be defined by our location
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The Future and Communications
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Future Direction and Motivation
● Noise management will become a higher priority in our lives● Headset technology will become the norm and
maybe even sexy● Primary use of travel will become leisure
● Business will move to online B2B and B2C● Applications like web.alive will replace travel
● Business will focus on Bandwidth utilization ● Bandwidth is not unlimited or free
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Agents of Change
● Comfort the Emotional● Change is never an easy thing to accept● SIP takes back the complexities that modern
communications has placed on the end user● Feed the Rational
● Getting from here to there is never easy● SIP provides a migration between the current and the future
● Herald the Champion● Success will require a hero● Presence is that champion that will replace complexity with
simplicity
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Overlaying Data ElementsOnto Your Mobile Device
Ever Hear Of Augmented Reality?